Healthcare Vertical Marketing Lead – Remote

Blackbaud; Charleston (SC); Remote; USD 117,000 - 158,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Remote-friendly workspace

Wellness programs

401(k) program with employer match

Flexible PTO

Parental leave

Donations for Doers

Pet insurance

Legal and identity protection

Tuition reimbursement

Job summary

Blackbaud, the leading software provider powering social impact, seeks a Vertical Marketing Manager for Healthcare to translate vertical strategy into integrated demand plans and drive bookings. You will stay close to buyers, sellers, and performance data, turning insights into sharper programs and decisions.

You will lead a hands-on team, manage budgets, and coordinate cross-functional launches while applying AI-enabled tools to improve research, personalization, execution, and

Qualifications

• 7+ years of B2B marketing experience across multiple disciplines.
• 2+ years leading team members, programs, or complex cross-functional work.
• Experience managing a marketing budget and optimizing programs against business outcomes.

Responsibilities

• Execute the annual vertical go-to-market plan within the priorities and investment guardrails.
• Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement.
• Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing.
• Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams.
• Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey.
• Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution.
• Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions.
• Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance.
• Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality.
• Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners.
• Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.

Skills

B2B marketing

Team Leadership

Budget Management

Job description

Blackbaud, the leading software provider powering social impact, seeks a Vertical Marketing Manager for Healthcare to translate vertical strategy into integrated demand plans and drive bookings. You will stay close to buyers, sellers, and performance data, turning insights into sharper programs and decisions.

You will lead a hands-on team, manage budgets, and coordinate cross-functional launches while applying AI-enabled tools to improve research, personalization, execution, and