Healthcare Vertical Marketing Lead

Blackbaud; Oregon; Híbrido; USD 117.000 - 158.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

Remote-friendly

Wellness programs

401(k) match

Paid time off

Parental leave

Donations for Doers

Pet insurance

Tuition reimbursement

Descripción de la vacante

Blackbaud invites you to join as a Vertical Marketing Manager for Healthcare, translating vertical strategy into integrated programs that build demand and convert pipeline to bookings. You will stay close to buyers, sellers, and performance data, then turn what you learn into sharper programs and better decisions.

You will lead a hands-on team, align product messaging for healthcare audiences without changing core claims, collaborate with Sales, Product Marketing, and cross-functional partners,

Formación

• 7+ years of B2B marketing experience across multiple disciplines.
• 2+ years leading team members, programs, or complex cross-functional work.
• Experience managing a marketing budget and optimizing programs against business outcomes.
• Strong record of partnership with Sales on shared pipeline and bookings goals.
• Ability to adapt approved product messaging for a vertical without changing product claims or positioning.

Responsabilidades

• Execute the annual vertical go-to-market plan within the priorities and investment guardrails.
• Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement.
• Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing.
• Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams.
• Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey.
• Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution.
• Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions.
• Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance.
• Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality.
• Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners.
• Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.

Conocimientos

B2B marketing

Leadership

Budget management

Sales alignment

Messaging adaptation

Descripción del empleo

Blackbaud invites you to join as a Vertical Marketing Manager for Healthcare, translating vertical strategy into integrated programs that build demand and convert pipeline to bookings. You will stay close to buyers, sellers, and performance data, then turn what you learn into sharper programs and better decisions.

You will lead a hands-on team, align product messaging for healthcare audiences without changing core claims, collaborate with Sales, Product Marketing, and cross-functional partners,