Healthcare Public Relations & Communications Specialist

WellSpan Health; York (York County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive health benefits

Retirement savings plan

Paid time off (PTO)

Education assistance

DailyPay

Expanded Paid Parental Leave

Job summary

WellSpan Health is seeking a communications professional to execute public relations plans that support its strategic goals. The role emphasizes media relations, social media, community engagement and thought leadership within a collaborative Marketing and Communications team.

The ideal candidate will be an exceptional interviewer, writer, and content producer, with event execution experience and the ability to support crisis communications and data-driven storytelling across platforms.

Qualifications

• Bachelor's degree required.
• 2 years experience in Communications, Journalism or Public Relations, preferably in a large, complex healthcare organization.
• Excellent written and oral communications, interpersonal and organizational skills.
• Strong journalistic writing, copyediting and project management skills.

Responsibilities

• Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
• Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
• Aids in the creative execution of PR activities to enhance brand reputation and engagement.
• Provides event support, media escorts and other onsite support as needed.
• Supports crisis communication and rapid response efforts.
• Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
• Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
• Supports the planning, creation and publishing of content across WellSpan social media channels and other digital platforms to support public relations, marketing and business objectives.
• Monitors social media channels for comments, messages, reviews and emerging reputation issues; conducts social listening and assists with analytics reporting to identify trends, measures audience engagement and escalates concerns according to established standards.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Skills

Written communication

Oral communication

Journalistic writing

Project management

Education

Bachelor's Degree

Tools

Yammer

Intranet systems

Job description

WellSpan Health is seeking a communications professional to execute public relations plans that support its strategic goals. The role emphasizes media relations, social media, community engagement and thought leadership within a collaborative Marketing and Communications team.

The ideal candidate will be an exceptional interviewer, writer, and content producer, with event execution experience and the ability to support crisis communications and data-driven storytelling across platforms.