Public Relations Specialist

WellSpan Health; York (York County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive health benefits

Retirement savings plan

Paid time off (PTO)

Education assistance

DailyPay

Expanded Paid Parental Leave

Job summary

WellSpan Health is seeking a communications professional to execute public relations plans that support its strategic goals. The role emphasizes media relations, social media, community engagement and thought leadership within a collaborative Marketing and Communications team.

The ideal candidate will be an exceptional interviewer, writer, and content producer, with event execution experience and the ability to support crisis communications and data-driven storytelling across platforms.

Qualifications

• Bachelor's degree required.
• 2 years experience in Communications, Journalism or Public Relations, preferably in a large, complex healthcare organization.
• Excellent written and oral communications, interpersonal and organizational skills.
• Strong journalistic writing, copyediting and project management skills.

Responsibilities

• Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
• Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
• Aids in the creative execution of PR activities to enhance brand reputation and engagement.
• Provides event support, media escorts and other onsite support as needed.
• Supports crisis communication and rapid response efforts.
• Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
• Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
• Supports the planning, creation and publishing of content across WellSpan social media channels and other digital platforms to support public relations, marketing and business objectives.
• Monitors social media channels for comments, messages, reviews and emerging reputation issues; conducts social listening and assists with analytics reporting to identify trends, measures audience engagement and escalates concerns according to established standards.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Skills

Written communication

Oral communication

Journalistic writing

Project management

Education

Bachelor's Degree

Tools

Yammer

Intranet systems

Job description

JOB DESCRIPTION

Executes public relations plans in support of WellSpan's strategic plan and short- and long-term goals. Proactively identifies public relations opportunities and needs related to media relations, social media, community engagement and thought leadership. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be an exceptional interviewer, visual creator and writer, enjoy executing events, and being part of a highly collaborative, innovative, and data driven Marketing and Communications function.

General Summary

Executes public relations plans in support of WellSpan's strategic plan and short- and long-term goals. Proactively identifies public relations opportunities and needs related to media relations, social media, community engagement and thought leadership. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be an exceptional interviewer, visual creator and writer, enjoy executing events, and being part of a highly collaborative, innovative, and data driven Marketing and Communications function.

Responsibilities

Duties and Responsibilities

Essential Functions

• Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
• Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
• Aids in the creative execution of PR activities to enhance brand reputation and engagement.
• Provides event support, media escorts and other onsite support as needed.
• Supports crisis communication and rapid response efforts.
• Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
• Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
• Supports the planning, creation and publishing of content across WellSpan social media channels and other digital platforms to support public relations, marketing and business objectives.
• Monitors social media channels for comments, messages, reviews and emerging reputation issues; conducts social listening and assists with analytics reporting to identify trends, measures audience engagement and escalates concerns according to established standards.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Common Expectations

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
• Assists in proofreading, writing and idea development for internal communications projects.

Travel Requirements

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.

Qualifications

QUALIFICATIONS

Minimum Education

• Bachelors Degree Required

Work Experience

• 2 years Experience in Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization. Required

Knowledge, Skills, And Abilities

• Excellent written/oral communications, interpersonal and organizational skills.
• Strong computer skills and willingness to embrace new technology and artificial intelligence.
• Strong journalistic writing, copyediting and project management skills.
• Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems).
• Strong project management and organization abilities.

Benefits Offered

• Comprehensive health benefits
• Retirement savings plan
• Paid time off (PTO)
• Education assistance
• Financial education and support, including DailyPay
• Expanded Paid Parental Leave

For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)