Healthcare Paid Search Specialist — Data-Driven ROI

Wpp Group; Chesterbrook (PA); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group is seeking a Paid Search Specialist to lead client campaigns in a fast-paced healthcare marketing environment. You will optimize search accounts, build structured campaigns, and write compelling ad copy to improve performance and ROI.

Join a collaborative team that leverages Google Search Ads 360, Analytics, and internal tools to deliver measurable results while staying compliant within healthcare advertising standards.

Qualifications

• 1–3 years hands-on experience managing paid search accounts.
• Strong analytical skills and problem-solving ability.
• Proficiency in Excel with pivot tables and VLOOKUP.

Responsibilities

• Own the management and optimization of client paid search campaigns.
• Develop keyword strategies, ad copy, and campaign structures to improve ROI.
• Collaborate with SEM, analytics, and account management teams to meet goals.

Skills

Paid search management

Web analytics

Excel (pivot, VLOOKUP)

Education

Bachelor's degree

Tools

Google Analytics

Adobe Omniture

Search Ads 360

Job description

CMI Media Group is seeking a Paid Search Specialist to lead client campaigns in a fast-paced healthcare marketing environment. You will optimize search accounts, build structured campaigns, and write compelling ad copy to improve performance and ROI.

Join a collaborative team that leverages Google Search Ads 360, Analytics, and internal tools to deliver measurable results while staying compliant within healthcare advertising standards.