Healthcare Marketing Manager: Campaigns & Growth

Freeman Health System; Freeman (WV); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Employer match retirement

PTO / FTO

Sick pay

Wellness program

Learning Center

Job summary

Freeman Health System is seeking a Marketing Manager to support the System Director of Marketing, Communications and PR by executing approved campaigns promoting services, physicians, and priorities. You will operate in a matrixed environment across service lines, branding, digital, and operations to drive growth, awareness, and utilization while maintaining brand standards.

The role emphasizes campaign execution, coordination, and performance tracking, with a focus on improving workflows and

Qualifications

• Excellent communication, facilitation, writing, and executive presentation skills are required.
• Bachelor's degree in Marketing, Journalism, Graphic Design, or a related field (Master's preferred).
• Five years of experience in healthcare communications, public relations, marketing, or organizational communications leadership.
• Strong understanding of hospital operations, service line strategy, and physician engagement preferred.

Responsibilities

• Execute approved marketing campaigns across hospitals, clinics, service lines, and physician practices.
• Coordinate production of advertising, promotional materials, and campaign assets.
• Manage campaign timelines and deliverables to ensure on time, on budget execution.
• Partner with service line leaders, physician relations, and operational stakeholders to support growth objectives.
• Apply enterprise brand standards in collaboration with Branding and Creative teams.
• Coordinate with digital, social, and advertising partners to deploy campaigns.
• Support service expansions, physician onboarding promotions, and community initiatives.
• Track campaign performance and prepare summaries with recommendations.
• Identify opportunities to improve marketing workflows and tools.
• Manage vendor coordination for marketing production and advertising placement.
• Coordinate approved community-facing activities with Community Relations or Event teams.
• Ensure marketing deliverables comply with legal, regulatory, and brand requirements.

Skills

Excellent communication

Facilitation

Writing

Executive presentation

Education

Bachelor's degree in Marketing, Journalism, Graphic Design, or related field

Master's degree preferred

Job description

Freeman Health System is seeking a Marketing Manager to support the System Director of Marketing, Communications and PR by executing approved campaigns promoting services, physicians, and priorities. You will operate in a matrixed environment across service lines, branding, digital, and operations to drive growth, awareness, and utilization while maintaining brand standards.

The role emphasizes campaign execution, coordination, and performance tracking, with a focus on improving workflows and