Healthcare Marketing Coordinator - Social & Analytics Focus

Lakeshore Bone And Joint Institute; Chesterton (IN); On-site; USD 52,000 - 76,000; Full time

Job summary

Lakeshore Bone & Joint Institute is seeking a Marketing Coordinator to support the planning and execution of marketing initiatives that strengthen the organization's image, reputation, and market position.

The role blends marketing knowledge with analytics to identify trends, inform decisions, and drive patient volume. The ideal candidate collaborates with leadership and vendors to deliver effective communications, campaigns, and community outreach.

Qualifications

• Bachelor's degree in marketing or related field preferred.
• 2–4 years of experience in retail media, marketing analytics, digital advertising, eCommerce, loyalty programs, or related analytical roles preferred.
• Strong written and verbal communication skills and ability to collaborate across teams.

Responsibilities

• Design graphics and produce video content, including promotional reels.
• Manage social media presence and engage with our online community.
• Develops, manages, and executes marketing plans in collaboration with leadership and approved vendors.
• Lead advertising, communications, and promotional strategies to strengthen visibility and drive patient volume.
• Ensure accuracy in campaign setup, pricing, product data, and reporting outputs.
• Oversees internal and external communications to support employee engagement and brand positioning.
• Coordinates community outreach strategies, including sponsorships and events.
• Oversees media channels, websites, and online reputation platforms for content accuracy and compliance.
• Tracks and reports on marketing campaign performance to leadership.
• Other duties as assigned.

Skills

Media Knowledge

Attention to Detail

Cross-Team Collaboration

Excellent written and verbal comm.

Time management and urgency

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Lakeshore Bone & Joint Institute is seeking a Marketing Coordinator to support the planning and execution of marketing initiatives that strengthen the organization's image, reputation, and market position.

The role blends marketing knowledge with analytics to identify trends, inform decisions, and drive patient volume. The ideal candidate collaborates with leadership and vendors to deliver effective communications, campaigns, and community outreach.