Healthcare Marketing & Communications Leader

South Shore Health System; Rockland (MA); On-site; USD 131,000 - 189,000; Full time

Job summary

South Shore Health System is seeking an Executive Director of Marketing & Communications to provide strategic and operational leadership for the integrated function. You will translate health system priorities into coordinated marketing and communications strategies that drive growth, strengthen market position, and enhance engagement among consumers and colleagues.

Working with executive, physician, clinical and operational leaders, you will plan, execute, and evaluate initiatives supporting

Qualifications

• Minimum Education - Preferred: Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or a related field; Master's degree preferred.
• Experience with translating strategy into integrated plans that drive growth and measurable outcomes.
• Strong knowledge across brand management, digital marketing, media relations, executive communications and crisis response.

Responsibilities

• Lead the development, implementation and evaluation of integrated marketing and communications plans aligned with strategic priorities.
• Partner with leaders to develop strategies for priority service lines, patient acquisition and engagement.
• Direct brand governance, messaging, and brand experience across channels.
• Oversee website, digital campaigns, social media, SEO/SEM, content and emerging technologies.
• Guide executive, internal and external communications, including leadership messaging and board materials.
• Lead media relations, reputation management and crisis communications.
• Establish performance measures using market research and analytics to optimize investment.
• Manage Marketing & Communications budget, agency/vendor relationships, technology resources and processes.
• Build and retain a high-performing team and foster an inclusive, collaborative culture.
• Collaborate across clinical, operational and administrative areas to ensure cohesive and timely marketing efforts.

Skills

Strategic marketing

Brand management

Digital marketing

Media relations

Executive communications

Team leadership

Healthcare experience

Market research

Analytics

Budget management

Change management

Education

Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or related field

Master's degree preferred

Job description

South Shore Health System is seeking an Executive Director of Marketing & Communications to provide strategic and operational leadership for the integrated function. You will translate health system priorities into coordinated marketing and communications strategies that drive growth, strengthen market position, and enhance engagement among consumers and colleagues.

Working with executive, physician, clinical and operational leaders, you will plan, execute, and evaluate initiatives supporting