Healthcare Growth Marketing Lead

Aalberts Integrated Piping Systems Americas; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Bonus component

12 paid holidays

Generous paid time off

Competitive benefits package

Job summary

Aalberts Integrated Piping Systems Americas is seeking a Strategic Marketing Manager for Healthcare based in Charlotte, NC. You will drive the healthcare vertical GTM strategy, engage with owners, facilities leaders, and contractors, and shape messaging, assets, and campaigns to improve awareness, specification influence, and win rates across healthcare construction projects.

You will collaborate with Sales, Product, and Marketing to align solutions with patient care uptime and compliance

Qualifications

• Bachelor's degree required.
• Strong healthcare market knowledge and experience with healthcare facilities, construction, or related sectors.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Lead the go-to-market strategy for Aalberts IPSA's healthcare vertical and accelerate market expansion.
• Develop and refine value proposition for hospitals, health systems, and care facilities.
• Identify key accounts, regions, and partners based on opportunity size and market potential.
• Represent Aalberts at healthcare industry events and engage with healthcare executives and contractors.
• Equip sales teams with healthcare-focused tools, messaging, and stakeholder maps.
• Collaborate with Product Management and Engineering to align products with healthcare market needs.

Skills

Healthcare market knowledge

Strategic go-to-market

Stakeholder engagement

Travel up to 50%

Communication

Education

Bachelor's degree in Engineering, Construction Management, Marketing, Business, Healthcare Administration, or related field

Job description

Aalberts Integrated Piping Systems Americas is seeking a Strategic Marketing Manager for Healthcare based in Charlotte, NC. You will drive the healthcare vertical GTM strategy, engage with owners, facilities leaders, and contractors, and shape messaging, assets, and campaigns to improve awareness, specification influence, and win rates across healthcare construction projects.

You will collaborate with Sales, Product, and Marketing to align solutions with patient care uptime and compliance