Healthcare Market Intelligence Analyst

Houston Dose; Houston (TX); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Houston Methodist is seeking a Market Research Analyst to track brand imagery and marketplace performance and translate findings for the marketing team and the broader HM organization. The role analyzes data to address ad hoc business questions and supports information services operations for Corporate Marketing and the Contact Center.

The analyst coordinates and fulfills requests for local and national consumer and physician mailings, and serves as the main contact for internal clients as

Qualifications

• Bachelor’s degree related to market research or statistics is required.
• Master’s degree preferred.
• Four years of market research or analytical experience required.
• Healthcare experience preferred.

Responsibilities

• Works collaboratively across the System, including hospital leadership, marketing, and finance, to obtain the data necessary for marketplace analysis and reporting.
• Collaborates with market research team members to produce and deliver robust, holistic analyses to clients.
• Assists in oversight of the systematic reporting schedule that provides complex, in-depth market analysis for all Houston Methodist hospitals and the system overall.
• Designs and implements reporting, data extracts and manipulation in support of department objectives and goals.
• Researches, analyzes and monitors local and national health care environment, market and competition to assess impact to Houston Methodist hospitals.
• Communicates and presents market analysis findings to leadership across the System.

Skills

Market research

Statistics

Data visualization

Database knowledge

Education

Bachelor's degree in Market Research, Business Administration, Statistics, Information Technology or related field

Master's degree preferred

Tools

Access

Excel

Word

PowerPoint

SQL

MapPoint

SAS

SPSS

Tableau

Job description

Houston Methodist is seeking a Market Research Analyst to track brand imagery and marketplace performance and translate findings for the marketing team and the broader HM organization. The role analyzes data to address ad hoc business questions and supports information services operations for Corporate Marketing and the Contact Center.

The analyst coordinates and fulfills requests for local and national consumer and physician mailings, and serves as the main contact for internal clients as