Healthcare Market Insights Analyst

CORP - HM Corporate Division - The Methodist Hospital; Texas; On-site; USD 60,000 - 90,000; Full time

Job summary

Houston Methodist seeks a Market Research Analyst to track brand imagery and marketplace performance, and to steward results to marketing and the broader HM organization. The role handles ad hoc analyses and manages information services for Corporate Marketing and the Contact Center.

The analyst coordinates local and national mailings for consumers and physicians, collaborates with internal clients, and communicates findings to leadership, driving data-driven marketing strategies.

Qualifications

• Bachelor’s degree in Market Research, Business Administration, Statistics, Information Technology or related field.
• Master’s degree preferred.
• Four years of market research or related analytical experience; Healthcare experience preferred.

Responsibilities

• Works collaboratively across the System to obtain data for marketplace analysis and reporting.
• Collaborates with market research team to deliver robust analyses to clients.
• Oversees reporting schedule and ensures data accuracy for marketing strategies and measures of success.
• Presents market analysis findings to leadership across the System.

Skills

Analytical skills

SQL

Excel

Tableau

Communication

English proficiency

Data visualization

Access

SAS/SPSS

Healthcare exp

Education

Bachelor’s in Market Research

Master’s degree preferred

Tools

Access

Excel

Word

PowerPoint

SQL

Tableau

MapPoint

SAS

SPSS

Job description

Houston Methodist seeks a Market Research Analyst to track brand imagery and marketplace performance, and to steward results to marketing and the broader HM organization. The role handles ad hoc analyses and manages information services for Corporate Marketing and the Contact Center.

The analyst coordinates local and national mailings for consumers and physicians, collaborates with internal clients, and communicates findings to leadership, driving data-driven marketing strategies.