Healthcare Growth Marketing Manager

Southwest Womens Oncology Inc; Albuquerque (NM); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid time off

Access to Optimum Human Performance Cn

Growth within Optimum Platform

Job summary

Southwest Women's Oncology is seeking a Marketing Manager to develop and execute integrated campaigns across digital, print, social, and in-person channels from Albuquerque, NM. The role drives brand visibility, lead generation, and conversion for the Optimum platform.

You will collaborate with the CEO’s office, manage campaigns end-to-end, and optimize performance using GA, CRM dashboards, and automation tools. This hands-on leadership position values attitude, aptitude, and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience with ownership of campaigns.
• Proficiency with CRM, marketing automation platforms, and analytics tools including Google Analytics.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong written and verbal communication skills with attention to brand consistency.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Develop and execute marketing campaigns across digital, print, social, and in-person channels aligned with brand goals and audience needs.
• Coordinate campaign elements across internal teams, vendors, and partners to ensure timely and effective delivery of marketing assets.
• Contribute to brand messaging and content development across platforms, maintaining consistency and quality.
• Manage online ad campaigns across Google Ads and Meta Ads, optimizing for performance and budget efficiency.
• Coordinate content calendars for social media and execute email marketing campaigns using automation tools.
• Monitor and optimize digital campaign performance using Google Analytics, CRM dashboards, and social media insights.
• Track and report on KPIs, adjusting tactics to meet acquisition and conversion objectives.
• Collaborate with sales and clinical staff to support lead generation and patient retention initiatives.
• Analyze campaign performance and market data to provide actionable insights to leadership.
• Help coordinate community events, PR efforts, and partnerships to increase brand visibility.

Skills

Campaign ownership

Digital advertising

CRM proficiency

Communication skills

Project management

Analytical thinking

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation platforms

Google Analytics

Google Ads

Meta Ads

Job description

Southwest Women's Oncology is seeking a Marketing Manager to develop and execute integrated campaigns across digital, print, social, and in-person channels from Albuquerque, NM. The role drives brand visibility, lead generation, and conversion for the Optimum platform.

You will collaborate with the CEO’s office, manage campaigns end-to-end, and optimize performance using GA, CRM dashboards, and automation tools. This hands-on leadership position values attitude, aptitude, and growth.