Healthcare Growth Liaison for Skilled Nursing

Wealthy Group of Companies LLC; Baltimore (MD); On-site; USD 117,000 - 143,000; Full time

Job summary

Wealthy Group of Companies LLC in Baltimore is seeking a Healthcare Marketer/Liaison to drive census growth across two post-acute facilities. You will build referral networks with hospitals, physicians, discharge planners, and community leaders while guiding families through the admissions process with empathy.

You will conduct rapid on-site clinical evaluations, manage referrals, and use CRM data to hit census targets. A Bachelor’s degree and 3+ years in healthcare marketing are preferred.

Qualifications

• Bachelor's degree in Marketing, Healthcare Administration, Nursing, or related field.
• 3+ years in healthcare marketing, community liaison, or admissions within skilled nursing, subacute rehab, or long-term care.
• Demonstrated success building hospital referral networks and achieving census targets.

Responsibilities

• Develop and execute targeted marketing and business development strategies aligned with census objectives and clinical capabilities.
• Establish and nurture referral pipelines with hospital discharge planners, case managers, social workers, health systems, and physician groups.
• Serve as the primary contact for prospective residents and families, guiding them through admissions with empathy.
• Conduct on-site patient assessments and pre-admission screenings at partner hospitals and care centers.
• Collaborate with admissions, nursing, and clinical leadership to ensure rapid reviews, bed placement, and smooth onboarding.
• Monitor referral trends and conversion rates using CRM metrics to optimize outreach.

Skills

Interpersonal skills

Relationship management

Market development

Education

Bachelor’s degree in Marketing

Tools

CRM platforms

Job description

Wealthy Group of Companies LLC in Baltimore is seeking a Healthcare Marketer/Liaison to drive census growth across two post-acute facilities. You will build referral networks with hospitals, physicians, discharge planners, and community leaders while guiding families through the admissions process with empathy.

You will conduct rapid on-site clinical evaluations, manage referrals, and use CRM data to hit census targets. A Bachelor’s degree and 3+ years in healthcare marketing are preferred.