Healthcare Business Development Liaison

Fertility Specialists of Texas; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a leading fertility clinic as a Healthcare Physician Liaison, where your proactive approach will drive business growth and enhance patient experiences. In this dynamic role, you will build relationships with referring physicians, educate them on advanced fertility treatments, and coordinate patient referrals. You'll engage in strategic outreach efforts, participate in marketing events, and utilize CRM tools to track and report on activities. This position offers a competitive salary and a collaborative work environment, making it an exciting opportunity to make a significant impact in the field of healthcare.

Benefits

Competitive Compensation

Comprehensive Benefits

Collaborative Work Environment

Meals and Entertainment Budget

Qualifications

• Bachelor's degree preferred in a relevant field.
• Experience in healthcare or pharmaceutical sales is a plus.

Responsibilities

• Build and maintain relationships with referring physicians.
• Educate physicians on services and treatments offered.
• Track referral patterns and conduct market analysis.

Skills

Relationship Management

Communication Skills

Marketing Knowledge

CRM Proficiency (Salesforce)

Education

Bachelor’s Degree in Marketing, Communications, or Business

Tools

Salesforce

Data Reporting Tools

Job description

Fertility Specialists of Texas (FST) is a leading fertility clinic known for our advanced treatments and compassionate, patient-centered approach. With high success rates and exceptional care, we provide services including fertility consultations, egg, sperm, and embryo freezing, IUI, and IVF. Our dedicated team supports patients every step of the way.

We are seeking a dedicated and proactive Healthcare Physician Liaison to join our growing team. In this dynamic, field-based role, you will play a critical part in driving business growth by expanding our network of referring providers, increasing brand visibility, and supporting a smooth, compassionate patient experience. Reporting to the Director of Marketing, you’ll build and strengthen relationships with physicians, prospective patients, and key stakeholders across the Dallas/Fort Worth and Lubbock regions.

Responsibilities

Relationship Management

· Build and maintain relationships with referring physicians, medical offices, and community partners to increase referral volume.

· Serve as the primary point of contact for referring physicians, promptly responding to inquiries, providing updates on patient progress, and addressing concerns.

· Conduct regular outreach (via in-person visits, phone calls, emails, etc.) to referring physicians and staff, ensuring consistent communication and trust-building.

Education and Marketing

· Educate referring physicians and their teams on the services and treatments provided by FST.

· Organize and participate in physician-focused events such as lunch-and-learns, seminars, and conferences to promote the clinic and establish FST physicians as experts in the field.

· Collaborate with Marketing to create and distribute materials that support outreach and educational efforts.

Patient Referral Coordination

· Work closely with referring physicians to facilitate a smooth referral process, including scheduling appointments and obtaining medical records.

· Ensure seamless transitions for patients referred to FST, collaborating with internal teams to provide exceptional patient experiences.

· Identify and generate new referral opportunities through consistent outreach and relationship-building.

Market Analysis and Reporting

· Track referral patterns and outreach activities to inform future strategies and identify opportunities for growth.

· Conduct market research to assess trends, competitive activity, and areas for potential expansion.

· Report regularly on outreach efforts, providing insights that influence strategic decisions and refine marketing initiatives.

Budget and Territory Management

· Effectively manage a meals and entertainment budget to maximize outreach impact.

· Develop and execute a structured territory management plan, prioritizing outreach based on market needs and growth potential.

Qualifications

• Bachelor’s degree preferred (Marketing, Communications, Business, or related field).
• Experience in healthcare, women’s health, or pharmaceutical sales strongly preferred.
• Proven ability to build relationships and manage a multi-site territory independently.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with CRM platforms (Salesforce preferred) and data reporting tools.
• Organized, self-driven, and comfortable with frequent regional travel (including occasional overnight stays).

Join Us

Be part of a dynamic team committed to exceptional patient care. We offer competitive compensation, comprehensive benefits, and a collaborative work environment.

Job Type: Full-time

Work Location: On the road