Healthcare B2B Marketing Manager

MJH Life Sciences; New Jersey; Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule

Health insurance

Vision coverage

Dental coverage

401(k) and Roth 401(k)

Life Insurance

Disability insurance

Employee Assistance Program

Fertility benefits

Job summary

MJH Life Sciences is seeking a Marketing Manager to lead audience development and B2B marketing for the AJMC and MHE brands. You will manage a team, own growth strategies across multiple channels, and drive sponsorship opportunities with healthcare decision-makers.

The role requires extensive experience in marketing and people leadership, with a focus on AI-enabled planning, data-driven decisions, and cross‑functional collaboration in a fast-paced environment. Hybrid work options are available.

Qualifications

• 5+ years of marketing experience including audience development and B2B marketing; healthcare or managed care experience preferred
• 2+ years of people management experience
• Hands-on experience with marketing automation, CRM, and email platforms
• Active use of AI tools (e.g., Claude, ChatGPT, Perplexity) to accelerate research, planning, copy, and analysis
• Strong analytical skills turning data into prioritized actions and clear reporting
• Excellent writing, project management, and cross-functional communication
• Test-and-learn orientation: form hypotheses, run experiments, and apply results

Responsibilities

• Grow and engage senior decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups
• Use AI tools to accelerate audience research, campaign planning, copy development, lead scoring analysis, and performance reporting
• Develop and execute audience growth strategies across email, newsletters, text subscriptions, and digital channels
• Leverage third‑party data to identify target audiences and pursue new sources
• Monitor audience health metrics and recommend actions to improve growth and engagement
• Plan and run B2B campaigns to drive sponsorship opportunities and support sales
• Build lead generation programs including account-based targeting and handoffs with business development
• Execute integrated campaigns across email, paid digital/search, social, print, and partnerships
• Write and oversee copy for marketing collateral and obtain stakeholder approvals
• Manage, coach, and develop direct reports, including hiring and onboarding
• Develop and manage marketing budgets, oversee vendor contracts, and report weekly on metrics
• Collaborate with content, project management, business development, and creative teams to align priorities

Skills

Audience development

B2B marketing

Healthcare experience

People management

Marketing automation

CRM platforms

AI tools usage

Data analysis

Strong writing

Project management

Communication

Tools

Marketing automation software

CRM platforms

Email platforms

Job description

MJH Life Sciences is seeking a Marketing Manager to lead audience development and B2B marketing for the AJMC and MHE brands. You will manage a team, own growth strategies across multiple channels, and drive sponsorship opportunities with healthcare decision-makers.

The role requires extensive experience in marketing and people leadership, with a focus on AI-enabled planning, data-driven decisions, and cross‑functional collaboration in a fast-paced environment. Hybrid work options are available.