Marketing Manager

MJH Life Sciences; Northern (KY); Híbrido; USD 65 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work schedule

Health insurance

Vision coverage

Dental coverage

401(k) and Roth 401(k)

Life Insurance

Disability insurance

Employee Assistance Program

Fertility benefits

Resumo da oferta

MJH Life Sciences is seeking a Marketing Manager to lead audience development and B2B marketing for the AJMC and MHE brands. You will manage a team, own growth strategies across multiple channels, and drive sponsorship opportunities with healthcare decision-makers.

The role requires extensive experience in marketing and people leadership, with a focus on AI-enabled planning, data-driven decisions, and cross‑functional collaboration in a fast-paced environment. Hybrid work options are available.

Qualificações

• 5+ years of marketing experience including audience development and B2B marketing; healthcare or managed care experience preferred
• 2+ years of people management experience
• Hands-on experience with marketing automation, CRM, and email platforms
• Active use of AI tools (e.g., Claude, ChatGPT, Perplexity) to accelerate research, planning, copy, and analysis
• Strong analytical skills turning data into prioritized actions and clear reporting
• Excellent writing, project management, and cross-functional communication
• Test-and-learn orientation: form hypotheses, run experiments, and apply results

Responsabilidades

• Grow and engage senior decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups
• Use AI tools to accelerate audience research, campaign planning, copy development, lead scoring analysis, and performance reporting
• Develop and execute audience growth strategies across email, newsletters, text subscriptions, and digital channels
• Leverage third‑party data to identify target audiences and pursue new sources
• Monitor audience health metrics and recommend actions to improve growth and engagement
• Plan and run B2B campaigns to drive sponsorship opportunities and support sales
• Build lead generation programs including account-based targeting and handoffs with business development
• Execute integrated campaigns across email, paid digital/search, social, print, and partnerships
• Write and oversee copy for marketing collateral and obtain stakeholder approvals
• Manage, coach, and develop direct reports, including hiring and onboarding
• Develop and manage marketing budgets, oversee vendor contracts, and report weekly on metrics
• Collaborate with content, project management, business development, and creative teams to align priorities

Conhecimentos

Audience development

B2B marketing

Healthcare experience

People management

Marketing automation

CRM platforms

AI tools usage

Data analysis

Strong writing

Project management

Communication

Ferramentas

Marketing automation software

CRM platforms

Email platforms

Descrição da oferta de emprego

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!We are seeking a Marketing Manager to lead audience development and B2B marketing for the American Journal of Managed Care (AJMC) and Managed Healthcare Executive (MHE) brands. Reporting to the Marketing Director, this role manages a team of direct reports and owns the strategy for growing, segmenting, and engaging our audiences of managed care, payer, health system, and industry decision-makers. You will build integrated, omnichannel marketing plans that drive brand awareness, audience acquisition, lead generation, and long-term engagement across B2B and B2C channels.**What You'll Do*** Grow and engage senior decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups as core audiences for AJMC and MHE* Use AI tools to accelerate audience research, campaign planning, copy development, lead scoring analysis, and performance reporting, maintaining brand accuracy and strategic alignment across all deliverables* Develop and execute audience growth strategies across email, newsletter and text subscriptions, and digital channels, with ownership of segmentation and targeting in partnership with data and operations teams* Leverage third-party data to identify and prioritize target audiences, and pursue new audience sources through partnerships and content-driven capture* Monitor audience health metrics including growth, engagement, deliverability, and retention, and recommend actions to improve them* Plan and run B2B campaigns targeting decision-makers at pharmaceutical and biotechnology companies to drive sponsorship opportunities and support sales and business development* Build lead generation programs including account-based targeting and handoff processes, and partner with business development to develop marketing materials and audience insights that demonstrate brand value to sponsors and partners* Execute integrated campaigns on plan and on time across email, paid digital and search, social, print and digital advertising, direct mail, and marketing partnerships* Write and oversee copy for marketing collateral so positioning and messaging are right for each target audience; brief creative on assets and route them for stakeholder approval* Manage, coach, and develop direct reports, including goal setting, work assignment, regular feedback, and performance reviews; participate in hiring and onboarding for the team* Develop and manage marketing budgets, oversee vendor contracts, and track and report weekly on audience growth, lead generation, and campaign performance to the Marketing Director* Collaborate with content, project management, business development, and creative teams to align on priorities, timelines, and deliverables**What Sets You Apart*** 5 or more years of marketing experience, including audience development and B2B marketing; healthcare or managed care experience preferred* 2 or more years of people management experience, with a track record of developing team members and driving results through others* Hands-on experience with marketing automation, CRM, and email platforms, with the ability to use data to make and defend recommendations* Active use of AI tools such as Claude, ChatGPT, or Perplexity to accelerate audience research, campaign planning, and analytical work in a fast-moving, deadline-driven environment* Strong analytical skills with comfort turning data into prioritized actions and clear reporting* Excellent writing, project management, and cross-functional communication skills* Test-and-learn orientation — you form hypotheses, run experiments, and use results to improve future campaigns**AI Capability Expectation**Candidates should be prepared to discuss how they currently use AI in their marketing work. This includes:* Specific tools in active use and how they support audience research, campaign planning, copy development, lead analysis, or performance reporting* How AI has changed the speed or quality of marketing deliverables, particularly across B2B campaigns or multi-channel audience development programs* How you maintain strategic alignment, brand voice, and data accuracy when using AI-assisted content or analysis before it reaches stakeholders or enters production* Bonus: examples of AI-enhanced marketing workflows that improved audience growth, lead generation quality, or team output across concurrent priorities**Compensation Range**65,000 - 75,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role. Compensation will depend on factors including educational background, skills, and professional experience.**Benefits Overview**We are proud to offer a comprehensive benefits package, including:* Hybrid work schedule* Health insurance through Cigna (medical and dental)* Vision coverage through VSP* Pharmacy benefits through OptumRx* FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options* 401(k) and Roth 401(k) with company match* Pet discount program with PetAssure* Norton LifeLock identity theft protection* Employee Assistance Program through NYLGBS* Fertility benefits through Progyny* Commuter benefits* Company-paid Short-Term and Long-Term Disability* Voluntary Term Life and AD&D Insurance, plus Universal Life options* Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity* Discounts and rewards through BenefitHub**Our Operating Standard**We operate with discipline, clarity, and accountability. The ability to effectively leverage AI to improve speed, quality, and output is an expectation in this role, not a preference.