Healthcare Analytics Lead — GA4 & GTM

C002 Medical University Hospital Authority (MUHA); South Carolina; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Medical University of South Carolina seeks a Digital Analytics Specialist to lead analytics governance, implement measurement across the university's digital ecosystem, and translate data into actionable insights for patient access and outreach. You will ensure HIPAA-compliant data collection and collaborate with marketing, web development, and vendors to optimize performance.

The role focuses on analytics strategy, implementation, reporting, and continuous improvement within a healthcare

Qualifications

• Bachelor's degree in Marketing, Analytics, Business, Information Systems, Computer Science, Communications is required.
• Minimum 3 years of progressive experience in digital analytics, web analytics, or related discipline.
• Experience with HIPAA-compliant analytics implementations and healthcare privacy requirements.

Responsibilities

• Serve as admin for GA4, GTM, Freshpaint and related analytics platforms.
• Design enterprise measurement frameworks, tracking standards, and governance docs.
• Develop dashboards and reports for executives to drive optimization and decision-making.
• Collaborate with web strategy, marketing, and vendors to ensure privacy-compliant data collection.
• Lead training and provide guidance on measurement strategies for new digital initiatives.

Skills

GA4

GTM

Freshpaint

Data analysis

Education

Bachelor's degree in Marketing, Analytics, Business, Information Systems, Computer Science, Communications

Tools

Looker Studio

Power BI

Tableau

BigQuery

SQL

Job description

Medical University of South Carolina seeks a Digital Analytics Specialist to lead analytics governance, implement measurement across the university's digital ecosystem, and translate data into actionable insights for patient access and outreach. You will ensure HIPAA-compliant data collection and collaborate with marketing, web development, and vendors to optimize performance.

The role focuses on analytics strategy, implementation, reporting, and continuous improvement within a healthcare