Healthcare Digital Marketing Analytics Architect

Monday Talent; Mountain View (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Monday Talent is seeking a Digital Marketing Analytics Program Manager for a leading healthcare organization in Mountain View, CA. This role sits within Marketing and Communications and shapes the organization\'s analytics vision, defining measurement frameworks and governance.

You will lead analytics strategy, build unified dashboards, advise on campaign optimization, and partner with IT, Data Eng, Clinical, and Marketing teams to integrate analytics into patient journey mapping and digital

Qualifications

• 7+ years in digital marketing analytics with hands-on PM and leadership.
• Experience designing analytics frameworks that drive measurable impact.
• Proficient with Tableau, Power BI, Google Analytics, Datorama, and Tealium.
• Strong knowledge of digital metrics, testing (A/B/multivariate), and governance.
• Healthcare experience and HIPAA/HITECH familiarity preferred.
• Excellent communication for executives and technical teams.
• Proven ability to lead cross-functional teams and mentor others.

Responsibilities

• Develop and lead the digital marketing analytics strategy with aligned KPIs.
• Architect and manage a unified analytics framework and dashboards.
• Build analytics programs from concept to implementation and optimization.
• Advise marketing leadership on campaign strategy, personalization, testing, and performance.
• Lead analytics initiatives including solution design and cross-functional integrations.
• Partner with IT, Data Engineering, Clinical, and Marketing to map patient journeys.
• Translate data into executive-ready insights and visual storytelling.
• Ensure data integrity, governance, and data literacy across teams.

Skills

Digital marketing analytics

Analytics strategy

Leadership

Cross-functional collaboration

Data visualization

Tools

Tableau

Power BI

Google Analytics

Salesforce Datorama

Tealium

Job description

Monday Talent is seeking a Digital Marketing Analytics Program Manager for a leading healthcare organization in Mountain View, CA. This role sits within Marketing and Communications and shapes the organization\'s analytics vision, defining measurement frameworks and governance.

You will lead analytics strategy, build unified dashboards, advise on campaign optimization, and partner with IT, Data Eng, Clinical, and Marketing teams to integrate analytics into patient journey mapping and digital