Digital Health Account Lead

Burson Cohn & Wolfe; New York (NY); Hybride; USD 50 000 - 105 000; Plein temps

Résumé du poste

Burson, part of WPP, is seeking an Account Supervisor, Digital to lead digital initiatives for our Healthcare team. You will shape the strategic vision for client programs, manage senior stakeholders, and guide a junior team in delivering innovative digital campaigns across social, paid media, email, and content marketing.

You will collaborate with internal leads and clients to ensure branding, regulatory compliance, and overall marketing alignment, while driving growth through data-driven

Qualifications

• 4+ years in digital and social media, agency experience preferred.
• Pharma/healthcare digital strategy experience preferred.
• Strong client relationship skills with high-touch accounts.
• Proficiency with MS Word, PowerPoint and Excel.
• Experience managing large programs end-to-end.

Responsabilités

• Develop and oversee integrated digital strategies for pharmaceutical clients.
• Serve as primary client contact for digital initiatives.
• Lead and mentor junior team members.
• Measure campaign performance using data analytics.
• Ensure compliance with FDA guidelines and promotional rules.

Connaissances

Digital strategy

Social media

Client management

Team leadership

Outils

Microsoft Word

PowerPoint

Excel

Description du poste

Burson, part of WPP, is seeking an Account Supervisor, Digital to lead digital initiatives for our Healthcare team. You will shape the strategic vision for client programs, manage senior stakeholders, and guide a junior team in delivering innovative digital campaigns across social, paid media, email, and content marketing.

You will collaborate with internal leads and clients to ensure branding, regulatory compliance, and overall marketing alignment, while driving growth through data-driven