Growth Marketing Director: Provider & Payer Strategy

Partners in Digital Health; Washington; Hybrid; USD 180,000 - 200,000; Full time

Job summary

DataSpring is seeking a Director of Growth Marketing to lead a segment-based growth function for provider and payer markets. You will translate company objectives into integrated campaigns, content direction, and events, while owning the provider segment end-to-end and driving demand generation and pipeline growth.

As a fully remote, exempt senior leader, you will partner with Product Marketing, Marketing Communications, Brand Marketing, and Analytics to align growth programs with brand

Qualifications

• 10+ years in B2B marketing, growth marketing, demand generation, or related disciplines.
• Proven ability to lead integrated growth marketing strategies that drive awareness, demand, and pipeline.
• Experience partnering with sales, product marketing, and other functions to align growth priorities.

Responsibilities

• Own overall growth marketing strategy for DataSpring across campaigns, content, and performance marketing.
• Translate objectives into annual growth plans, budgets, and measurable outcomes.
• Lead a transition to a segment-based model with payer/provider markets.
• Direct provider segment end-to-end strategy, campaigns, and event design.
• Activate provider channels to drive awareness, demand, and pipeline.
• Set priorities, rhythms, and budgets; manage ROI and governance across segments.
• Collaborate with Sales, Account Management, and Business Development on targets and opportunities.

Skills

Growth marketing

Team leadership

Campaign strategy

Performance marketing

Marketing automation

CRM platforms

Cross-functional collaboration

ABM

Education

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field

Master's degree in Marketing, MBA, Communications or related field

Tools

Salesforce

HubSpot

Pardot/Marketo

DemandBase

Job description

DataSpring is seeking a Director of Growth Marketing to lead a segment-based growth function for provider and payer markets. You will translate company objectives into integrated campaigns, content direction, and events, while owning the provider segment end-to-end and driving demand generation and pipeline growth.

As a fully remote, exempt senior leader, you will partner with Product Marketing, Marketing Communications, Brand Marketing, and Analytics to align growth programs with brand