Health IT Brand & Content Lead

FDB (First Databank, Inc.); Durham (NC); Hybrid; USD 100,000 - 145,000; Full time

Job summary

First Databank, Inc. (FDB) is seeking a Brand Communications Manager to own the brand voice and public narrative across editorial planning, social, media relations, customer stories, and the website editorial layer.

You will manage vendor relationships and lead content programs across Product Marketing, Sales, Legal, Clinical, and Executive stakeholders, ensuring clinical accuracy as the company expands from drug knowledge provider to clinical guidance partner.

Qualifications

• Strong B2B content and media track record.
• Vendor and cross-functional stakeholder management skills.
• Excellent writing, editing, and editorial judgment, including AI-assisted tools.
• Ability to translate brand strategy into day-to-day editorial decisions and content standards.
• Collaborative style with cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.

Responsibilities

• Own brand voice, editorial planning, crisis communication and public narrative across channels.
• Approve external content and media engagement; escalate risks to VP Marketing.
• Manage day-to-day vendor and agency relationships; recommend messaging changes.
• Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
• Guide responsible use of AI-assisted content tools with human review for accuracy.

Skills

Brand storytelling

Cross-functional collaboration

Editorial judgment

AI-assisted content

Vendor management

Education

Bachelor's degree in communications/marketing/journalism

Job description

First Databank, Inc. (FDB) is seeking a Brand Communications Manager to own the brand voice and public narrative across editorial planning, social, media relations, customer stories, and the website editorial layer.

You will manage vendor relationships and lead content programs across Product Marketing, Sales, Legal, Clinical, and Executive stakeholders, ensuring clinical accuracy as the company expands from drug knowledge provider to clinical guidance partner.