Brand Communications Manager

Hearst Health; San Francisco (CA); Hybrid; USD 116,000 - 147,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) plan

Flexible spending account

Paid holidays

Paid time off

Employee assistance program

Job summary

First Databank (FDB) seeks a Brand Communications Manager to own the brand voice and content programs across channels in a hybrid, multi-location team. The role partners with Product Marketing, Sales, Legal and Clinical stakeholders and manages vendor relationships while ensuring clinical accuracy and strong editorial standards.

Based in SF / NC / IN offices, this hands-on leader drives content initiatives, guides AI-assisted tools, and maintains a credible clinical narrative across social,

Qualifications

• Strong B2B content and media track record across multiple channels.
• Vendor and cross-functional stakeholder management experience.
• Excellent writing and editorial judgment; comfort with AI-assisted tools.
• Ability to translate brand strategy into day-to-day editorial decisions.

Responsibilities

• Own brand voice, editorial planning, crisis communication and public narrative across channels.
• Approve external content and media engagement within approved talking points; escalate risks to marketing leadership.
• Manage day-to-day vendor and agency relationships; recommend messaging changes.
• Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical.
• Guide use of AI-assisted content tools with human review to expand capacity while preserving accuracy.

Skills

Content strategy

Editorial planning

Media relations

AI-assisted tools

Cross-functional management

Education

Bachelor's degree in communications

Job description

Job Description

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

First Databank (FDB) is currently seeking a Brand Communications Manager in the Marketing department. The Brand & Communications Manager owns FDB’s brand voice and public narrative – including editorial planning, social presence, media relations, customer stories, and the website editorial layer – and leads the cross‑functional content programs that keep that story consistent, credible, and clinically accurate across every channel.

This is a hands‑on opportunity for an experienced brand and communications professional who wants to own meaningful scope inside a growing healthcare technology marketing team. The Brand & Communications Manager will manage vendor and agency relationships, lead content programs that span Product Marketing, Sales, Legal, Clinical and Executive stakeholders, and help position FDB’s brand consistently as the company expands from drug knowledge provider to clinical guidance partner.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN office and follows a hybrid work model, with an expectation to work onsite at least three days per week.

Responsibilities

• Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
• Approve routine external content and media engagement within approved talking points; elevate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
• Manage day‑to‑day vendor and agency relationships; recommend vendor and messaging changes.
• Lead cross‑functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
• Guide responsible use of AI‑assisted content tools – building reusable brand controls, prompt libraries, templates, and factual‑error review workflows – to expand production capacity while keeping brand voice and clinical accuracy human‑led.

Required Skills

• Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
• Vendor and cross‑functional stakeholder management skills.
• Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI‑assisted tools under human review.
• Ability to translate brand strategy into day‑to‑day editorial decisions and content standards.
• Collaborative style with strong cross‑functional partnership across Product Marketing, Sales, Legal, and Clinical teams.

Required Experience

• 5–7 years of communications experience, including demonstrated ownership of cross‑functional programs.
• Healthcare or health‑IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
• Experience managing vendor and agency relationships.
• Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

About FDB

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on LinkedIn .

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.

We are an Equal opportunity employer – vets/disabled.

We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email [e-mail] . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

For more information about our commitment to equal employment opportunity, please visit EEO is the Law , EEO is the Law Supplement , Pay Transparency , and FDB EEO/AA Statement .

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate is $116,000 to $147,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non‑discriminatory factors, including but not limited to skills and experience, training, certifications, and education .

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.