Brand Architect for Healthcare Tech Communications

FDB (First Databank, Inc.); Carmel (IN); Hybrid; USD 116,000 - 147,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Long-term disability

Life insurance

401(k) with company matching

Paid holidays

Paid time off

Employee assistance program

Job summary

First Databank (FDB) is seeking a Brand Communications Manager in the Marketing department to own the brand voice across editorial planning, social, media relations, customer stories, and the website editorial layer.

This hands-on role partners with Product Marketing, Sales, Legal, Clinical and Executive stakeholders to position FDB’s brand as a clinician-first partner in a growing healthcare technology team. It follows a hybrid model with onsite three days per week.

Qualifications

• 5–7 years of communications experience with cross-functional programs.
• Healthcare or health-IT experience preferred or ability to work in a regulated environment.
• Experience managing vendor and agency relationships.
• Bachelor’s degree in communications, marketing, journalism, or related field preferred; equivalent experience considered.

Responsibilities

• Own brand voice, editorial planning, crisis communication and public narrative across channels.
• Approve external content and media engagement within talking points; escalate risks to VP of Marketing.
• Manage day-to-day vendor and agency relationships; recommend messaging changes.
• Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical.
• Guide use of AI-assisted content tools with human review to maintain accuracy.

Skills

Brand communications

Editorial planning

Media relations

Vendor management

Editing

AI-assisted writing

Cross-functional collaboration

Content strategy

Education

Bachelor's degree in communications, marketing, journalism, or related field

Job description

First Databank (FDB) is seeking a Brand Communications Manager in the Marketing department to own the brand voice across editorial planning, social, media relations, customer stories, and the website editorial layer.

This hands-on role partners with Product Marketing, Sales, Legal, Clinical and Executive stakeholders to position FDB’s brand as a clinician-first partner in a growing healthcare technology team. It follows a hybrid model with onsite three days per week.