Health Creator Growth Manager

TikTok; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

TikTok is seeking a strategic Health Creator Manager to scale TikTok Shop’s Health creator ecosystem. This role sits at the intersection of creator strategy, ecosystem operations, growth analytics, and agency partnerships.

You will identify high-potential products, advise brands on creator-ready strategies, and coordinate with account managers to drive campaigns, sample programs, and category growth across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.

Qualifications

• 5+ years of experience in e-commerce, creator marketing, affiliate marketing, category operations, seller operations, business development, or a related role.
• Strong understanding of how creators, content, and product discovery can drive online shopping behavior.
• Experience turning business goals into clear operating plans, such as creator outreach plans, product sampling plans, campaign plans, or seller growth programs.
• Comfortable using data, dashboards, spreadsheets, or business intelligence tools to understand performance and recommend next steps.
• Strong communication skills and the ability to work with sellers, creators, agencies, brand partners, and internal teams.
• High ownership and strong follow-through; able to manage multiple projects, keep stakeholders aligned, and move work forward in a fast-changing environment.

Responsibilities

• Work with Account Managers to identify high-potential products from top brands and help decide which products are best suited for creator-led promotion.
• Advise brands and sellers on practical ways to make products more creator-ready, including commission levels, sample plans, and campaign timing.
• Use data and AI tools to spot strong products that have low creator participation, then turn those opportunities into clear action plans.
• Match the right creators with the right products at scale across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.
• Lead outreach to creators, creator agencies, and talent partners for major campaigns, brand launches, and category growth programs.
• Build and manage a high-quality creator pool across different performance levels, with a focus on sending product samples to creators who are most likely to produce strong content and sales results.
• Help creators understand product details, campaign goals, content expectations, and best practices so they can create useful, engaging shopping content.
• Track creator content volume, content quality, sample usage, and sales performance; share clear insights with Account Managers, category teams, and top brands.
• Improve repeatable workflows such as sample tracking, creator reminders, outreach follow-up, campaign reporting, and seller updates through automation and AI tools.
• Partner with teams across Category Management, Seller Operations, Creator Management, Product, and Ads to improve the end-to-end creator commerce experience.

Skills

E-commerce

Creator marketing

Category operations

Seller operations

Business development

Data-driven

Dashboards / BI tools

Communication

Project management

Stakeholder management

Job description

TikTok is seeking a strategic Health Creator Manager to scale TikTok Shop’s Health creator ecosystem. This role sits at the intersection of creator strategy, ecosystem operations, growth analytics, and agency partnerships.

You will identify high-potential products, advise brands on creator-ready strategies, and coordinate with account managers to drive campaigns, sample programs, and category growth across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.