Headwear Merchandising Director: Growth & Brand

L2 Brands; Hanover (York County); On-site; USD 120,000 - 160,000; Full time

Job summary

L2 Brands in Hanover, PA is seeking a Director of Headwear Merchandising to lead assortment strategy, seasonal direction, and go-to-market execution for Legacy and Ouray headwear portfolios. You will drive product launches, channel-specific strategies, and content across catalogs and digital platforms.

The role demands a product-centric leader with deep merchandising experience, a track record of leading teams, and strong collaboration with product development, creative art, and marketing.

Qualifications

• Bachelor's degree in Merchandising, Business, Marketing, or related field.
• 10+ years of merchandising, product management, or related leadership experience.
• Extensive experience leading headwear merchandising strategies within lifestyle, apparel, or consumer goods brands.
• Proven success leading assortment strategy, product launches, and category growth initiatives.
• Strong commercial acumen balancing customer needs, brand direction, and financial performance.
• Experience partnering with Product Development, Creative Art, Marketing, Planning, and Sales.
• Demonstrated success building and developing high-performing teams.
• Excellent communication, presentation, and project management skills.
• Strong analytical skills with data-driven decision making.
• Proficiency in Microsoft Office; Adobe Creative Suite a plus.

Responsibilities

• Define and manage the headwear assortment strategy across all sales channels.
• Establish seasonal merchandising vision across headwear brands and channels.
• Lead headwear launch execution across multiple channels including Amazon.
• Oversee headwear sample strategy and decoration direction.
• Direct trade show and brand activation planning and ROI accountability.
• Collaborate on photoshoots and content planning for headwear.
• Monitor sales performance and translate data into recommendations.
• Lead Headwear Merchandising team and cross-functional partnerships.
• Leverage AI tools to improve assortment planning and insights.

Job description

L2 Brands in Hanover, PA is seeking a Director of Headwear Merchandising to lead assortment strategy, seasonal direction, and go-to-market execution for Legacy and Ouray headwear portfolios. You will drive product launches, channel-specific strategies, and content across catalogs and digital platforms.

The role demands a product-centric leader with deep merchandising experience, a track record of leading teams, and strong collaboration with product development, creative art, and marketing.