Headwear Merchandising Director for Brand Growth

L2 Brands, Inc; Hanover (York County); Hybrid; USD 120,000 - 180,000; Full time

Job summary

L2 Brands, Inc. in Hanover, PA is looking for a Director Headwear Merchandising to steer headwear assortment across Legacy and Ouray, driving growth through multi-channel strategies and brand storytelling.

The role leads seasonal direction, launches, content creation, and collaboration with Product Development, Creative Art, Marketing, and Sales to deliver compelling product stories and improve profitability. Requires 10+ years in merchandising leadership and strong analytical skills.

Qualifications

• 10+ years in merchandising or product leadership.
• Experience leading headwear merchandising strategies.
• Proven track record in product launches and growth initiatives.
• Strong commercial acumen and cross-functional partnership.

Responsibilities

• Define headwear assortment strategy across all channels.
• Lead seasonal vision and brand direction for headwear.
• Oversee launches and channel execution with sales teams.
• Manage sample strategy and decoration priorities.
• Coordinate trade shows, brand activations, and ROI.
• Direct photoshoots and content direction.
• Analyze sales performance and optimize mix.
• Lead Headwear Merchandising team and cross-functional partnerships.
• Leverage AI tools for merchandising insights.

Skills

Leadership experience

Strategic thinking

Communication skills

Analytical mindset

Education

Bachelor's degree in Merchandising, Business, Marketing, or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

L2 Brands, Inc. in Hanover, PA is looking for a Director Headwear Merchandising to steer headwear assortment across Legacy and Ouray, driving growth through multi-channel strategies and brand storytelling.

The role leads seasonal direction, launches, content creation, and collaboration with Product Development, Creative Art, Marketing, and Sales to deliver compelling product stories and improve profitability. Requires 10+ years in merchandising leadership and strong analytical skills.