Remote Headwear Merchandising Director: Grow Brands

Applied Health Outcomes; Hanover (York County); Remote; USD 120,000 - 190,000; Full time

Job summary

L2 Brands is seeking a Director Headwear Merchandising to lead assortment strategy and seasonal direction across Legacy and Ouray headwear. You will shape product narratives, drive growth, and ensure brand integrity across channels.

You will partner with Product Development, Production, Planning, Sales, and Marketing to translate insights into commercially viable assortments, launch plans, and compelling selling stories. This role is remote with travel.

Qualifications

• Bachelor’s degree in merchandising, business, marketing or related field.
• 10+ years of merchandising, product management or related leadership experience.
• Extensive experience leading headwear merchandising for lifestyle or consumer brands.
• Strong commercial acumen balancing customer needs, brand direction, and financial performance.

Responsibilities

• Define and manage headwear assortment strategy across all sales channels.
• Lead seasonal merchandising vision and brand direction for headwear portfolios.
• Drive headwear launches across multiple channels and align with sales teams.
• Collaborate with Product Development, Creative Art and Marketing on trends and content.
• Monitor sales performance and optimize assortment with planning partners.
• Lead and develop the Headwear Merchandising team.
• Oversee sample strategy, decoration direction, and budget.

Skills

Headwear Merchandising

Product Management

Leadership

Strategic Planning

Data Analysis

Brand Storytelling

Cross-functional Collaboration

Education

Bachelor's degree in Merchandising, Business, Marketing, or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

L2 Brands is seeking a Director Headwear Merchandising to lead assortment strategy and seasonal direction across Legacy and Ouray headwear. You will shape product narratives, drive growth, and ensure brand integrity across channels.

You will partner with Product Development, Production, Planning, Sales, and Marketing to translate insights into commercially viable assortments, launch plans, and compelling selling stories. This role is remote with travel.