Head of WW App Store Developer Marketing

Apple Inc.; Cupertino (CA); On-site; USD 186,000 - 279,000; Full time

Job summary

Apple Inc. in Culver City, CA is seeking a Manager for WW App Store Developer Marketing to lead two global functions: App Store B2B Marketing and Developer Partner Marketing.

You will shape the narrative that communicates Apple’s App Store value to developers and craft scalable partner marketing strategies. You will build and lead a high-performing team, align with Product, Developer Relations, Analytics, and regional Marketing, and measure success with clear KPIs.

Qualifications

• 10+ years of marketing experience focused on B2B and/or developer audiences.
• 3+ years leading teams.
• Deep knowledge of mobile app and developer ecosystems; monetization and subscriptions.

Responsibilities

• Lead global developer marketing and communications programs for two functions: App Store B2B Marketing and Developer Partner Marketing.
• Define vision, operating model, and hiring plan for the App Store B2B Marketing function; build a high-performing team.
• Serve as the voice of developers within App Store Marketing; craft audience segments, personas, and messaging frameworks.
• Build and standardize co-marketing strategies with developer partners and manage Partner Marketers.
• Coordinate developer communications across touchpoints; centralize calendars, playbooks, and guardrails.

Skills

B2B marketing

Developer ecosystem

Storytelling & messaging

Cross-functional leadership

KPIs & analytics

Job description

Apple Inc. in Culver City, CA is seeking a Manager for WW App Store Developer Marketing to lead two global functions: App Store B2B Marketing and Developer Partner Marketing.

You will shape the narrative that communicates Apple’s App Store value to developers and craft scalable partner marketing strategies. You will build and lead a high-performing team, align with Product, Developer Relations, Analytics, and regional Marketing, and measure success with clear KPIs.