Global App Store Developer Marketing Lead

Apple Inc.; Culver City (CA); Hybrid; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Employee stock programs

Tuition reimbursement

Relocation assistance

Job summary

Apple Inc. in Culver City, CA is seeking a seasoned Manager to lead WW App Store Developer Marketing, guiding two functions: App Store B2B Marketing and Developer Partner Marketing. You will craft the narrative for developers and drive co-marketing with partners to accelerate growth.

You will shape messaging, define audience segments, and establish performance metrics while collaborating across Product, Analytics, and regional teams to align roadmaps and campaigns.

Qualifications

• 10+ years in marketing with B2B or developer marketing focus.
• 3+ years leading teams.
• Experience delivering end-to-end developer/B2B programs from strategy to measurement.
• Proven track record building co-marketing plans with partners.
• Ability to influence stakeholders across Marketing, Product and Business teams.

Responsibilities

• Lead strategy, execution, and optimization of global developer marketing programs across App Store B2B Marketing and Developer Partner Marketing.
• Scale the App Store B2B Marketing function: vision, operating model, processes, hiring.
• Develop audience segments, personas, and messaging frameworks for developers.
• Coordinate co-marketing with developer partners and manage relationships.
• Define KPIs and use data-driven insights to optimize programs.
• Partner with Product, WW Developer Relations, Analytics, and Regional Marketing on roadmaps and campaigns.

Skills

B2B marketing

Developer marketing

Audience segmentation

Messaging frameworks

KPIs & measurement

Cross-functional collaboration

Strategic storytelling

Public speaking & presentations

Job description

Apple Inc. in Culver City, CA is seeking a seasoned Manager to lead WW App Store Developer Marketing, guiding two functions: App Store B2B Marketing and Developer Partner Marketing. You will craft the narrative for developers and drive co-marketing with partners to accelerate growth.

You will shape messaging, define audience segments, and establish performance metrics while collaborating across Product, Analytics, and regional teams to align roadmaps and campaigns.