Head of Web Content Strategy

DigiCert

United States

On-site

USD 150,000 - 190,000

Full time

14 days+
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Benefits offered by this job

Competitive compensation
401(k) matching
Paid time off
Parental leave

Job summary

DigiCert is seeking a Head of Web Content Strategy to lead content strategy and writing for DigiCert.com. This senior, hands-on role will make complex topics clear for business and technical audiences, shaping intuitive web journeys that connect content with actions.

The role partners with Web, UX, SEO, Product Marketing, Demand Generation, Brand and regional teams to align content with strategy, campaigns and editorial calendars while maintaining DigiCert’s voice and editorial standards.

Qualifications

  • Bachelor’s degree in communications, journalism, marketing, English or a related field.
  • 8+ years of experience in web content strategy, editorial leadership or related discipline.
  • Experience leading web content for enterprise technology, cybersecurity, SaaS or similarly complex org.
  • Strong portfolio demonstrating strategic web thinking and writing.
  • Ability to translate technical concepts into clear, compelling content for business and technical audiences.
  • Experience planning content around customer journeys and business objectives.
  • Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.
  • Experience using analytics and testing to improve content performance.
  • Familiarity with enterprise CMS and modern publishing workflows.
  • Experience managing writers, editors, agencies or other contributors.

Responsibilities

  • Develop and execute a global web content strategy aligned with DigiCert’s priorities and audience needs.
  • Lead content operations: workflows, ownership, review cycles, and publishing processes.
  • Define content journeys across executive, business, security, and technical audiences.
  • Partner with Web, UX, and SEO to improve site structure, navigation, and content discoverability.
  • Connect corporate narrative to solutions, products, use cases, resources, and CTAs.
  • Coordinate editorial planning and global editorial calendar with stakeholders.
  • Substantiate claims with input from product, legal, and technical teams.

Skills

Editorial leadership
UX writing
Content strategy
Project management
Analytics
SEO
Communication

Education

Bachelor’s degree in communications/journalism/marketing/English or related field

Tools

CMS
Analytics tools

Job description

Who we are

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com

Job summary

DigiCert is seeking a Head of Web Content Strategy to lead content strategy and writing for DigiCert.com. This senior, hands‑on role will make complex topics—including AI, post‑quantum cryptography, PKI, digital identity and cybersecurity—clear and compelling for business and technical audiences.

The Head of Web Content Strategy will shape intuitive web journeys that help visitors understand DigiCert’s value and take action. The role will partner closely with Web, UX, SEO, Product Marketing, Demand Generation, Brand and regional teams to connect content, design, search and business objectives.

Reporting to the Vice President of Corporate Marketing, this role will manage a copyeditor and partner with the Corporate Communications leader to co‑lead DigiCert’s global editorial calendar.

The ideal candidate combines exceptional writing and editorial judgment with customer empathy, digital expertise and commercial thinking.

What you will do
Lead web content strategy
  • Develop and execute a global web content strategy aligned with DigiCert’s business priorities, brand and audience needs.
  • Translate DigiCert’s intelligent trust strategy into clear, connected digital experiences.
  • Define content journeys for executive, business, security, and technical audiences across the buying process.
  • Partner with Web, UX and SEO to improve site structure, navigation, page hierarchy and content discoverability.
  • Connect DigiCert’s corporate narrative with its solutions, products, use cases, resources and calls to action.
  • Conduct content audits and use audience, search and performance data to identify gaps and opportunities.
  • Establish plans to create, improve, consolidate, repurpose, or retire content.
  • Ensure web content supports organic search, AI‑powered discovery, accessibility, localization and conversion.
Build an effective content operation
  • Establish efficient workflows for planning, creating, reviewing, publishing, and maintaining web content.
  • Define ownership and review cycles to keep priority pages accurate and current.
  • Manage the intake and prioritization of web content requests with marketing and web leaders.
  • Create templates, standards, and messaging frameworks that improve quality and consistency.
  • Manage and develop the copyeditor, setting clear priorities and performance expectations.
  • Partner with Corporate Communications and Brand to uphold DigiCert’s voice, style and editorial standards.
  • Work with Product, Legal, and technical experts to substantiate claims and protect credibility.
Support integrated editorial planning
  • Co‑lead DigiCert’s global editorial calendar with the Corporate Communications leader.
  • Bring a web, audience and customer‑journey perspective to editorial decisions.
  • Connect corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning.
  • Translate major narratives and content investments into web experiences that extend their reach and value.
  • Identify opportunities for DigiCert to lead conversations across AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.
What you will have
  • 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership or a related discipline.
  • Experience leading web content for an enterprise technology, cybersecurity, SaaS or similarly complex organization.
  • A strong portfolio demonstrating strategic web thinking and exceptional writing.
  • Ability to translate technical concepts into clear, compelling content for business and technical audiences.
  • Experience planning content around customer journeys and business objectives.
  • Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.
  • Experience using analytics, search data, and testing to improve content performance.
  • Familiarity with enterprise content‑management systems and modern publishing workflows.
  • Experience managing writers, editors, agencies, or other contributors.
  • A collaborative working style and a record of leading through influence across functions.
  • Strong project‑management skills and the ability to prioritize competing needs.
  • Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent professional experience.
Benefits
  • Competitive compensation and comprehensive health, dental, and vision coverage
  • Retirement savings programs with company matching (401(k) or RRSP)
  • Generous paid time off, including holidays, and vacation
  • Paid parental leave and family support benefits
  • Life and disability coverage
  • Flexible spending and health savings options (where applicable)
  • Health and wellness support, including gym reimbursement and wellness programs
  • Employee Assistance Program with 24/7 confidential support for employees and families
  • Educationassistanceand professional development opportunities
  • Access to LinkedIn Learning and continuous learning resources
  • Employee referral bonus program andadditionalcompanyperksand discounts
  • Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
  • Business travel insurance and global employee support programs

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

Compensation Transparency:

The annualized base salary range for this position is outlined below.

Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.

This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.

For more information regarding our comprehensive benefits, see the benefits section.

Base Salary

$150,000 — $190,000 USD

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