Head of Theme Park Retail & Brand Strategy

Six Flags Corp; Santa Clarita (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Six Flags Entertainment Corporation is seeking a Director of Retail for Magic Mountain. The role oversees Merchandise, Games, and Extra Charge Departments, driving brand integrity and guest experience across all retail locations.

The position reports to the Park President and partners with support centers to execute strategic retail plans, capital projects, and performance improvements aligned with park goals.

Qualifications

• Bachelor's degree required, with an emphasis in Business preferred.
• Strong retail background managing a multi-unit operation preferably in a Theme Park environment.
• Prior working knowledge with Warehouse / logistics experience preferred.
• At least 7-10 years prior experience directing leaders with functional area responsibilities.
• Have a valid California Driver's License.
• Must be able to work nights, weekends, and holiday periods to meet business needs.

Responsibilities

• Develops a business plan with goals and objectives for the Division's success.
• Regularly monitors goals progress and makes changes to seize opportunities and reduce risks.
• Maintains brand equity by creating compelling displays and product presentations.
• Oversees the division's financial performance and manages the overall P&L.
• Collaborates with other leaders to align with long-range park goals.
• Ensures safety, compliance, and adherence to laws across the division.

Skills

Retail management

P&L management

Team leadership

Budgeting

Vendor relationships

Education

Bachelor's degree

Job description

Six Flags Entertainment Corporation is seeking a Director of Retail for Magic Mountain. The role oversees Merchandise, Games, and Extra Charge Departments, driving brand integrity and guest experience across all retail locations.

The position reports to the Park President and partners with support centers to execute strategic retail plans, capital projects, and performance improvements aligned with park goals.