Director of Theme Park Retail & Brand Experience

Six Flags Entertainment Corporation; Santa Clarita (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Six Flags Corp is seeking a Director of Retail to oversee the Merchandise, Games, and Extra Charge departments at Magic Mountain. The role partners with the Park President and support centers to drive strategic retail direction and brand excellence.

The position requires a strong track record in multi-unit retail leadership, P&L accountability, and collaboration across divisions. It emphasizes guest experience, pricing strategy, and compliance with safety and regulatory standards.

Qualifications

• Bachelor's degree required, with an emphasis in Business.
• Strong retail background managing a multi-unit operation, preferably in a Theme Park environment.
• Retail buying experience for hard and soft goods. Games Management experience.
• Warehouse / logistics experience preferred.
• 7–10 years directing leaders with HR responsibilities and performance reviews.
• Valid California Driver's License.
• Ability to work nights, weekends, and holidays.

Responsibilities

• Develops a business plan with goals and objectives for the Division's success.
• Protects the Magic Mountain brand with compelling displays and product presentations.
• Collaborates with Live Entertainment to support seasonal events with unique retail offerings.
• Manages the division P&L and ensures disciplined expense control and revenue growth.
• Monitors financial performance and labor efficiency to optimize staffing and per capita spend.
• Shapes long-term vision for the division with capital planning and resource allocation.
• Oversees hiring, development, performance, and evaluations of department staff.
• Partners with buyers on inventory, vendor selection, and brand integrity.
• Implements customer service standards across locations and procedures.
• Develops pricing, product and operating plans leveraging enterprise resources.
• Ensures compliance with local, state, and federal laws and safety requirements.
• Implements safety processes and training; addresses safety concerns.
• All other duties assigned.

Skills

Retail management

P&L management

Team leadership

Strategic planning

Guest experience

Budgeting

Labor management

Education

Bachelor's degree in Business

Job description

Six Flags Corp is seeking a Director of Retail to oversee the Merchandise, Games, and Extra Charge departments at Magic Mountain. The role partners with the Park President and support centers to drive strategic retail direction and brand excellence.

The position requires a strong track record in multi-unit retail leadership, P&L accountability, and collaboration across divisions. It emphasizes guest experience, pricing strategy, and compliance with safety and regulatory standards.