Head of Social - Square

Block; Sacramento (CA); Remote; USD 184,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block is seeking a senior social strategist to set the social strategy, audience targeting, and success metrics across channels. You will own the content calendar, align with partnerships and Brand leads, and partner with paid teams to create a connected approach.

You will guide creators and influencers and drive the end-to-end content lifecycle. You will monitor conversations, translate signals into clear recommendations, and ensure the brand voice remains consistent across replies and posts,

Qualifications

• 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience; or equivalent experience.
• Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
• Deep understanding of your audience, including the references, formats, and conversations that matter to them.
• Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
• The ability to move quickly, make sound decisions, and publish work without unnecessary process.

Responsibilities

• Set the social strategy for Square and connect it to the brand positioning.
• Define audience, success metrics, and channel fit; own the social content calendar.
• Collaborate with partnerships, Brand Lead, and other teams; be the main point of contact for requests.
• Partner with paid social to ensure a unified approach; shape creators and influencers strategy.
• Take content from idea to publication with minimal process; own community management and tone.
• Monitor social listening and translate insights into action, readouts, and escalation notes.

Skills

Communication skills

Audience understanding

Trend judgment

Fast decision making

Strategy and execution

Partnership skills

Building and running social channels

Education

Bachelor's degree

Master's degree

PhD with 3 years

Tools

Sprinklr

Job description

You Will

• Set the social strategy for Square.
• Define what social is for, what it does that other channels cannot, and what it is deliberately not for.
• Connect that strategy to Square's positioning in partnership with the Brand Lead.
• Define the audience and measures of success.
• Identify who Square is talking to on social, what they care about, and where they spend time.
• Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
• Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals.
• Bring cross-team activity into social with intent. Work with partnerships, the Brand Lead, and other teams to identify what belongs on social and how it should show up. Be the primary point of contact for requests and make decisions about channel fit.
• Partner with paid social and media teams. Ensure organic and paid activity reinforce each other as part of a connected approach.
• Shape the role of creators and influencers. Identify where they can credibly support Square’s social strategy, audience, and campaign goals. Partner with Partnerships, Brand, Demand Generation, Legal, and agencies on recommendations, vetting, briefing, disclosure guidance, and performance readouts.
• Take content from idea to publication. Work with your creative counterpart to develop and publish content, balancing strategic intent, quality, and the pace social demands.
• Own community management. Define how Square shows up in replies, comments, and direct messages, and maintain a consistent brand voice in partnership with creative.
• Turn social listening into action. Monitor conversations about the brand, campaigns, product launches, category, competitors, and emerging issues. Translate those signals into clear readouts, recommendations, and escalation notes for partner teams.
• Apply judgment to trends and timely opportunities. Know what is moving on social, assess its relevance to Square’s positioning, and move quickly on opportunities that fit while passing on those that do not.
• Support Communications-led crisis and issues management. Monitor inbound activity and sentiment shifts, recommend channel responses, route urgent issues, and help protect owned channels through Sprinklr workflows or moderation guidance.
• Be accountable for channel performance. Track progress against the agreed success metric and Square’s brand perception goals, alongside content consistency and quality, campaign integration, community health, and the effectiveness of cross-team partnerships.

You Have

• 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience; or equivalent experience.
• Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
• Deep understanding of your audience, including the references, formats, and conversations that matter to them.
• Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
• The ability to move quickly, make sound decisions, and publish work without unnecessary process.
• Strength in both strategy and execution: you can develop the channel strategy and publish the post.
• Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
• A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Pay Transparency

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

• Zone A: ($184,100 - $245,400)
• Zone B: ($171,200 - $228,200)
• Zone C: ($162,000 - $216,000)
• Zone D: ($152,700 - $203,600)

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.

• Remote work, medical insurance, flexible time off, retirement savings plans, modern family planning are just some of our offering.

Check out our other benefits at Block.Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.

Square

Square makes commerce and financial services accessible to sellers.

Cash App

Cash App is the easy way to spend, send, and store money.

Afterpay

Afterpay is transforming the way customers manage their spending over time.

TIDAL

TIDAL is a music platform that empowers artists to thrive as entrepreneurs.

Bitkey

Bitkey is a simple self-custody wallet built for bitcoin.

Proto

Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

Privacy Policy