Head of Social - Square

Square; San Francisco (CA); Hybrid; USD 184,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Square is seeking a Head of Social to own the organic and owned social channel within Brand Strategy & Marketing. You’ll define strategy, audience, and success metrics, and lead the content calendar with a focus on brand perception.

You’ll collaborate with Brand Lead, creative teams, and partnerships to ensure social content aligns with campaigns. You’ll drive community management, monitor social signals, and translate insights into actionable recommendations.

Qualifications

• 8+ years of related experience with a Bachelor’s degree, or equivalent.
• Exceptional communication skills: craft clear strategy and brand voice.
• Deep understanding of audiences, their references and conversations.
• Strong judgment on trends and brand relevance.
• Ability to move quickly, decide, and publish with minimal process.
• Balance strategy and execution for channel strategy and posting.
• Proven collaboration with brand leads, creative partners, partnerships, and paid teams.

Responsibilities

• Set the social strategy for Square and connect it to brand positioning.
• Define audience and success metrics; establish channel KPIs and rationale.
• Own the social content calendar; plan campaigns and always-on content.
• Coordinate with partnerships, Brand Lead, and other teams for channel fit and requests.
• Partner with paid social and media teams to reinforce organic and paid efforts.
• Shape creators and influencers engagement; brief and vet partners.
• Take content from idea to publication with the creative team.
• Own community management and maintain a consistent brand voice.
• Turn social listening into actionable readouts and recommendations.
• Monitor trends and opportunities; act where relevant to Square’s positioning.
• Support crisis and issues management with timely channel responses.
• Be accountable for channel performance, brand perception, content quality and cross-team collaboration.

Skills

Executive-level communication

Audience insight

Trend judgment

Decisive action

Strategy & execution

Partnerships

Social channel ownership

Education

Bachelor's degree or higher

Tools

Sprinklr

Job description

As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.

You Will

• Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.
• Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
• Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals.
• Bring cross-team activity into social with intent. Work with partnerships, the Brand Lead, and other teams to identify what belongs on social and how it should show up. Be the primary point of contact for requests and make decisions about channel fit.
• Partner with paid social and media teams. Ensure organic and paid activity reinforce each other as part of a connected approach.
• Shape the role of creators and influencers. Identify where they can credibly support Square’s social strategy, audience, and campaign goals. Partner with Partnerships, Brand, Demand Generation, Legal, and agencies on recommendations, vetting, briefing, disclosure guidance, and performance readouts.
• Take content from idea to publication. Work with your creative counterpart to develop and publish content, balancing strategic intent, quality, and the pace social demands.
• Own community management. Define how Square shows up in replies, comments, and direct messages, and maintain a consistent brand voice in partnership with creative.
• Turn social listening into action. Monitor conversations about the brand, campaigns, product launches, category, competitors, and emerging issues. Translate those signals into clear readouts, recommendations, and escalation notes for partner teams.
• Apply judgment to trends and timely opportunities. Know what is moving on social, assess its relevance to Square’s positioning, and move quickly on opportunities that fit while passing on those that do not.
• Support Communications-led crisis and issues management. Monitor inbound activity and sentiment shifts, recommend channel responses, route urgent issues, and help protect owned channels through Sprinklr workflows or moderation guidance.
• Be accountable for channel performance. Track progress against the agreed success metric and Square’s brand perception goals, alongside content consistency and quality, campaign integration, community health, and the effectiveness of cross-team partnerships.

You Have

• 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
• Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
• Deep understanding of your audience, including the references, formats, and conversations that matter to them.
• Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
• The ability to move quickly, make sound decisions, and publish work without unnecessary process.
• Strength in both strategy and execution: you can develop the channel strategy and publish the post.
• Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
• A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Pay Transparency:

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

• Zone A: ($184,100 - $245,400)
• Zone B: ($171,200 - $228,200)
• Zone C: ($162,000 - $216,000)
• Zone D: ($152,700 - $203,600)

Use of AI in Our Hiring Process

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Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning

Check out our other benefits at Block.

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