Head of Social Narrative & Growth — Remote, Equity

UGLYCASH; Los Angeles (CA); On-site; USD 112,000 - 167,000; Full time

Benefits offered by this job

Salary + equity

Healthcare

Remote work flexibility

Unlimited PTO

Parental leave

Job summary

UGLYCASH seeks a Head of Social Media to own Reserve's social presence and help shape its narrative as we build it. You will lead and grow channels, working with founders to identify stories worth telling, and develop them into ongoing narratives that engage a broad audience.

You will turn company launches, conversations, experiments, and daily moments into compelling stories, making complex ideas about money and opportunity accessible.

Qualifications

• Located in the United States and willing to move to San Francisco after hire.
• Strong storyteller with instinct for finding the story people actually care about.
• Experience building and growing an audience — ideally across Instagram and a writing-led platform like Substack.
• Develop clear content pillars and recurring formats that build a recognizable voice.
• Think in narratives, not just individual posts.
• Strong editorial and creative taste and know what feels culturally relevant.
• Deep internet-native and understand how people consume, share, and engage with content online.

Responsibilities

• Manage and grow social channels across the Reserve project, including UGLYCASH and our broader Better Money initiatives.
• Own and develop the ongoing narrative of Reserve across social platforms.
• Work closely with the founders and team to identify stories, personalities, moments, and ideas worth turning into content.
• Build recurring storylines, formats, and content arcs that give people a reason to keep following.
• Turn what's happening inside the company — launches, conversations, experiments, wins, failures, events, and everyday moments — into compelling narratives.
• Make complex ideas about money, technology, and financial opportunity interesting, accessible, and relevant to a broader audience.
• Partner with the Film Creator to decide what should be captured and how those moments become stories.
• Develop and maintain the social content calendar and publishing cadence across platforms.
• Stay deeply plugged into internet culture and identify trends, conversations, and formats to participate in.
• Continuously experiment with how we tell our story, learn what resonates, and evolve the narrative accordingly.

Skills

Storytelling

Audience growth

Social media strategy

Editorial taste

Internet culture

Tools

Instagram

Substack

X

Job description

UGLYCASH seeks a Head of Social Media to own Reserve's social presence and help shape its narrative as we build it. You will lead and grow channels, working with founders to identify stories worth telling, and develop them into ongoing narratives that engage a broad audience.

You will turn company launches, conversations, experiments, and daily moments into compelling stories, making complex ideas about money and opportunity accessible.