Head of Social Media and Content

Charmspring; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Charmspring is seeking a Head of Social Media to develop and execute a comprehensive social media strategy. The role focuses on engaging with audiences on platforms like Instagram and TikTok, growing brand presence, and leveraging insights to enhance community interaction. Ideal candidates will bring several years of experience, strong analytical and storytelling skills, and a passion for startups and e-commerce.

Qualifications

• Several years of experience managing social media marketing strategy and content.
• Expertise in growing followings, engagement, brand love, and revenue.
• Strong analytical skills for measuring and reporting on success.

Responsibilities

• Lead the creation and execution of social media strategy across all channels.
• Engage directly with audiences and create relevant content.
• Collaborate with content creators to produce engaging content.

Skills

Analytical skills

Story-telling

Social media marketing strategy

Content creation

Project management

Job description

Charmspring is looking for a Head of Social Media and content who will join our pre-launch company to own, develop, build, and execute our social media strategy and other owned content opportunities across all platforms. The right candidate is creative, brand-oriented, metrics-driven, and savvy about all of the major social media platforms. You’ll be responsible for channel strategy and execution, including creating original content, leveraging available content, defining additional content needs and needed support, writing all social media copy, and engaging with our digital community. You will be the point person responsible for all organic social media channels and how they drive impact to our greater business goals. This role reports to the Founder/CEO.

What You’ll Do:

• Lead the creation and execution of our Social Media strategy across all channels, with a focus on Instagram and TikTok
• Lead the cultural conversation around Charmspring and the values that we believe in
• Engage directly with our parent audiences, creating interesting content they’ll care about and be a part of what’s happening in the parent world
• Help bring our launch product and future products to life by collaborating with stakeholders inside and outside of the organization on social-first ideas and concepts
• Leverage social channels as a way to connect with our audience and to provide product education, entertainment, and brand-forward messaging
• Collaborate with content creators to create engaging and growth driven content
• Write all copy for social media captions and plan weekly feeds
• Help the rest of the company understand what our community is saying; engage with the community and report the insights back to the team

What You’ll Bring:

• Several years of experience managing social media marketing strategy and content
• Expertise in growing followings, engagement, brand love, and revenue
• Experience managing and prioritizing multiple projects simultaneously with the ability to organize workload to meet deadlines
• Strong analytical skills for measuring and reporting on success
• Strong story-telling skills with the ability to distill and optimize content for social media
• A passion for startups and e-commerce

About Charmspring

Charmspring is launching in 2024. Our mission is to add to the harmony and fun of family life while creating opportunities for learning, development, and connection among families.

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