Head of Social Commerce

Zazu Digital Talent; United States; Remote; USD 162,000 - 198,000; Full time

Benefits offered by this job

Premium medical plan

Dental & Vision

401k

Job summary

Zazu Digital Talent is seeking a Head of Social Commerce for remote US work. You will own the creator engine, drive affiliate partnerships, and scale social commerce into a major customer acquisition channel.

Prioritize TikTok Shop management, but oversee a broader ecosystem including content strategy, creator onboarding, incentives, and performance measurement. You will partner with paid media teams to leverage creator content for performance marketing, manage channel economics and

Qualifications

• Proven ownership of creator and affiliate programmes.
• Experience scaling consumer brands through creators and short-form content.
• Strong commercial understanding of channel economics.
• Experience with LIVE commerce is highly valuable.
• Comfortable working closely with paid media teams and using creator content in performance marketing.
• Builder mentality with high agency and no finished playbook.

Responsibilities

• Build the creator engine: recruitment, onboarding, briefing, incentives and performance tracking.
• Define and optimize the creator/affiliate ecosystem and content strategy across platforms.
• Lead merchandising, offers and product strategy within social commerce.
• Manage paid amplification into TikTok and Meta; optimise profitability and costs.
• Shape operating model and team as channel grows; collaborate with leadership.

Skills

Creator strategy

Affiliate programs

Short-form content

Live commerce

Paid media collaboration

Channel economics

Tools

TikTok Shop

Job description

Head of Social Commerce | Remote US | $180k + Bonus + great benefits

I’m partnering with a fast-growing 8-figure (fast tracking to 9-figure) US consumer brand to hire a Head of Social Commerce.

This is a genuine build role.

The business already has strong product-market fit, a loyal customer base, excellent repeat behaviour and a highly visual, collectible product that is naturally suited to creator-led commerce.

The opportunity now is to turn social commerce into a major new customer acquisition engine.

TikTok Shop is the immediate priority, but the remit goes well beyond simply managing the shop.

You’ll own the broader social commerce ecosystem across:

• creator and affiliate strategy
• sampling, gifting and creator community
• creator briefing, hooks and content strategy
• paid amplification into TikTok and Meta
• merchandising, offers and product strategy
• channel economics and profitability

A major part of the role is building the creator engine properly.

That means creating the systems around recruitment, onboarding, briefing, incentives and creator performance, identifying the content that is actually converting, and making sure the strongest assets are being scaled across paid media.

This is also a highly commercial role.

The founder is not interested in vanity GMV. They want someone who understands creator costs, commissions, sampling, platform fees, paid amplification and contribution, and who can build social commerce as a profitable business inside the business.

The environment is lean, entrepreneurial and high autonomy.

You’ll have direct access to leadership, real ownership of the roadmap, and the opportunity to shape the operating model and build the team as the channel grows.

What I’m looking for:

• Proven creator and affiliate programme ownership
• Experience scaling consumer brands through creators and short-form content
• Strong commercial understanding of channel economics
• Experience with LIVE commerce is highly valuable
• Comfortable working closely with paid media teams and using creator content in performance marketing
• Builder mentality, high agency and comfortable operating without a finished playbook

Package

• up to $180k base
• 20% target bonus
• 30% maximum bonus
• Fully remote US

Benefits include premium medical, dental and vision with 100% employer contribution for the employee, 401k, life insurance and flexible remote working.

If you’ve genuinely built or scaled TikTok Shop and creator commerce for consumer brands brand or agency-side, I’d love to hear from you.