Head of TikTok Shop

Dimond Connect; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Dimond Connect is seeking a Head of TikTok Shop to build our creator army and bring the channel fully in-house. You will grow a community of creators who love the product, drive launches, and convert content into sales across the platform.

You will report to the CEO and shape the strategy with a clear path to VP. Responsibilities include recruiting and activating creators, planning launches and campaigns, building a recurring LIVE shopping program, and owning GMV forecasting, pricing,

Qualifications

• Experience scaling a US brand's TikTok Shop to $500K+ monthly GMV.
• Proven track record building affiliate/creator programs.
• Experience leading a team and building scalable processes.

Responsibilities

• Recruit, activate, and retain creators at scale through sampling, commissions, incentives, and VIP programs.
• Plan product launches, Super Brand Days, flash deals, and mega sales for the feed.
• Build and run a recurring LIVE shopping program.
• Own GMV, forecasting, pricing, promotions, and inventory in Seller Center.
• Partner with ads to scale creator content via GMV Max and Spark Ads.
• Build and lead the shop and affiliate team with strong reporting.

Skills

TikTok Shop growth

Creator programs

LIVE shopping

GMV forecasting

Team leadership

Job description

Our client in the Wellness and Fitness space is hiring a Head of TikTok Shop!

The Role

We're hiring a Head of TikTok Shop to build our creator army and bring the channel fully in-house. TikTok Shop is an early channel for us, and you'll take it from where it is today to one of our biggest channels. You'll grow a community of thousands of creators who love the product, turn every launch into a moment on the platform, and build and lead our TikTok Shop team. You'll report directly to the CEO, own the strategy, and have a clear path to VP.

What You'll Do

• Creators and affiliates: Recruit, activate, and retain creators at scale through sampling, commissions, incentives, and VIP programs.
• Launches and campaigns: Plan new product launches, Super Brand Days, flash deals, and mega sales that take over the feed.
• LIVE shopping: Build and run a recurring LIVE program.
• Shop growth: Own GMV, forecasting, pricing, promotions, and inventory planning in Seller Center.
• Paid: Partner with the ads team to scale winning creator content through GMV Max and Spark Ads.
• Team: Build and lead the shop and affiliate team, plus the systems and reporting behind it.

What You Bring

• Hands-on experience scaling a US brand's TikTok Shop from early stage to $500K+ in monthly GMV.
• A strong track record building affiliate and creator programs.
• LIVE shopping experience.
• A love of creators and a feel for content that converts.
• Comfort with numbers and the ability to move fast and independently.
• Experience leading a team.
• Health, wellness, beauty, or CPG experience is a plus.