Head of Self-Pay Strategy & Sales

Bupa; United States; Remote; USD 119,000 - 139,000; Full time

Benefits offered by this job

25 days holiday

Bupa health insurance

Enhanced pension

Onsite gyms / local discounts

Job summary

Bupa in London seeks a senior commercial leader to own Self-Pay pricing across the London Self-Pay portfolio. You will partner with executive and operational stakeholders to drive pricing strategy, governance and revenue growth while maximising margin.

Reporting to the Chief Commercial Officer, you''ll develop roadmaps, lead pricing reviews, implement pricing changes, and oversee CRM/digital transformations to improve patient experience and financial performance.

Qualifications

• Senior leadership experience in commercial strategy, revenue management or healthcare operations.
• Experience in healthcare environments with complex stakeholder networks.
• Understanding of the central London secondary care environment is preferred.
• Experience leading enterprise-wide strategies and transformation initiatives.
• Strong financial, commercial and analytical capabilities.
• Proven ability to build high-performing teams and governance structures.
• Degree or equivalent in Finance/Economics/Business or related field.
• Strategic thinking with executive communication and influencing skills.
• Advanced financial modelling and analysis capability.
• Experience leading change programmes and commercial reporting.

Responsibilities

• Own pricing strategy and performance across the Self-Pay portfolio.
• Develop long-term self-pay roadmaps aligned with business objectives.
• Lead portfolio-wide pricing reviews and optimisation programmes.
• Approve packages and eligibility criteria across all specialties and facilities.
• Drive pricing simplification and oversee implementation of approved changes.
• Chair governance processes and ensure pricing governance documentation.
• Develop reporting and dashboards for senior stakeholders.

Skills

Pricing strategy

Leadership

Stakeholder management

Financial modelling

Market analysis

Governance frameworks

Commercial reporting

Education

Finance/Economics/Business degree

Tools

CRM systems

BI/data analytics tools

Job description

Reporting to the Chief Commercial Officer, the role serves as the senior commercial leader for Self-Pay pricing and acts as a strategic partner to executive and operational stakeholders across the London Campus. The role combines commercial leadership, pricing strategy, market analysis, governance oversight, and business transformation to enable sustainable revenue growth whilst maximising margin across the diagnostic and secondary care London Self-Pay portfolio. How you'll help us make health happen

Responsibilities

• Own pricing strategy and performance across the Self-Pay portfolio.
• Develop long-term self-pay roadmaps aligned to business objectives.
• Lead regular portfolio-wide pricing reviews and optimisation programmes.
• Approve packages and eligibility criteria across all specialties and facilities.
• Drive pricing simplification initiatives.
• Oversee implementation of approved pricing changes throughout the organisation.
• Chair or lead appropriate self-pay governance processes and forums.
• Ensure all pricing initiatives are subject to appropriate review, approval and documentation.
• Maintain oversight of self-pay policies, procedures and controls.
• Ensure pricing recommendations are commercially robust and supported by evidence-based analysis.
• Establish effective processes for managing pricing exceptions and escalated requests.
• Develop comprehensive reporting and performance dashboards for senior stakeholders.
• Monitor impacts of pricing and package changes on revenue, volume, margin and patient behaviour.
• Lead post-implementation reviews of significant pricing initiatives.
• Identify emerging risks, opportunities and market trends.
• Commission and review market intelligence, competitor benchmarking and customer insight programmes.
• Sponsor the ongoing enhancement of CRM systems and digital capabilities.
• Act as sponsor for Self-Pay CRM technology and transformation initiatives.
• Ensure quoting processes deliver consistent, transparent and accurate pricing information for patients.
• Drive operational and technological improvements that enhance customer and patient experience and business efficiency.
• Direct high-profile strategic projects requiring pricing and commercial expertise.
• Work with the Head of Contracts and Pricing to lead development of pricing frameworks for new products, services and market opportunities.
• Provide commercial leadership on key business growth and transformation initiatives.

Qualifications

• Significant senior leadership experience in commercial strategy, revenue management or healthcare operations.
• Familiar with the complexities with the health care / hospital / secondary care environment (front of house, service areas and consultants)
• Understanding of the central London secondary care environment
• Demonstrable experience leading enterprise-wide strategies and operational transformation initiatives.
• Experience managing complex stakeholder environments and influencing executive-level decision-making.
• Strong financial, commercial and analytical expertise.
• Experience developing high performing teams, governance frameworks and commercial reporting capabilities.
• Degree-level qualification in Finance, Economics, Business, Mathematics or related discipline or equivalent experience in an operational or health finance environment
• Strategic thinking and commercial acumen.
• Executive-level communication and influencing skills.
• Advanced financial modelling and analytical capability.
• Strong leadership and stakeholder management skills.
• Ability to translate complex analysis into clear commercial recommendations.
• Experience leading change and transformation programmes.

Permanent

Salary £90,000 - £105,000 per annum dependent upon experience. Fantastic benefits including generous pension, healthcare and 10% Management Bonus Scheme. Full-time 37.5 hours per week.

We make health happen. Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day. Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Why Bupa? We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences. Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We're committed to ensuring you're treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts