Head of Revenue Operations

AFLALO; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Aflalo is a modern luxury brand built on elegance and bold femininity. We are seeking a Head of Revenue to own the full commercial engine across ecommerce, retail, VIC, and wholesale, reporting to the Founder & CEO.

You will hire and lead a small team and be the single owner of commercial performance for the brand in a fast-moving, founder-led environment. Based in New York or Miami, you will drive growth, oversee a flagship store opening, and shape the strategy for clienteling and wholesale

Qualifications

• Experience in premium or luxury fashion ecommerce and retail.
• Strong analytical and data-driven decision making.
• Proven ability to build and scale new programs (VIC, CRM, loyalty).

Responsibilities

• Own ecommerce growth strategy and revenue performance.
• Lead customer acquisition, retention, and site optimization.
• Oversee CRM, loyalty and customer experience programs.
• Manage Soho flagship and retail operations.
• Drive VIC program from concept to execution.
• Direct wholesale relationships and expansion plans.

Skills

Luxury fashion

Ecommerce leadership

Analytics

Team leadership

CRM & loyalty

AI-driven optimization

Tools

CRM systems

Loyalty platforms

Data dashboards

Job description

Aflalo is a modern luxury brand rooted in elegance, opulence, and bold femininity. We're scaling quickly — our Soho flagship opens this November, wholesale is expanding, and we're building a new VIC program. We're looking for a Head of Revenue to lead all of it.

This person will own the full commercial engine of the business, including ecommerce, retail, VIC, and wholesale, and report directly to the Founder & CEO. Ecommerce is the core growth engine and the largest piece of the mandate, alongside a wholesale relationship already in motion, a flagship store opening imminently, and a private client program still to be built. You'll hire and lead a small team across these functions and be the single owner of commercial performance for the brand.

This is a role for someone who wants to build and drive results at a fast-moving, founder-led brand with real momentum.

What You'll Do

Ecommerce

• Own ecommerce as the primary growth engine of the business, driving the strategy behind acquisition, retention, and revenue performance, while protecting the brand’s luxury positioning
• Lead customer acquisition and conversion — paid and organic marketing, site performance, and checkout/product page optimization
• Own CRM, loyalty, and customer experience — lifecycle marketing, personalization, and service strategy
• Partner closely with brand and merchandising on the commercial calendar, reporting, and KPIs

Retail

• Lead our Soho flagship, opening November 2026, lease is signed and buildout is underway, with a staffing plan already in motion; you’ll own hiring and managing the store team as it comes together
• Own P&L, revenue, and staffing across all retail locations, driving sales performance and leading and motivating store teams
• Own retail expansion strategy and execution, from site selection and lease negotiation through build out, partnering closely with Ops and Finance. This includes launching a second location in 2027 and building toward the brand’s long-term store footprint.

VIC

• Concept and build Aflalo’s VIC program from the ground up
• Launch and run the program, turning our best clients into the brand’s most valuable relationships

Wholesale

• Drive our existing wholesale relationship
• Build and execute a wholesale expansion strategy right-sized for a DTC-focused brand

Leadership

• Build and lead a small team across ecommerce, retail, VIC, and customer service, hiring and developing talent as the business scales
• Serve as the single point of ownership for commercial performance, reporting directly to the Founder & CEO
• Sit on the leadership team, shaping company-wide strategy and priorities beyond your own function

Who You Are

• Strong commercial experience or exposure in premium or luxury fashion, across ecommerce, wholesale, retail, or clienteling; we’re flexible on seniority as long as the range of experience and exposure is there
• A builder at heart, energized by standing up something new as much as sharpening what already exists; hands-on and ready to operate directly while hiring the team around you
• Quantitative with a strong analytical background, digitally native, and skilled at using AI to capture leverage and efficiency
• Competitive and driven to succeed, with sharp business acumen and a willingness to take calculated risks and learn from mistakes along the way
• A leader who motivates and develops their team; genuine and collaborative, energized by working in a stimulating, fun environment
• Thrives in a fast-paced, founder-led environment with real ownership and limited existing infrastructure

Details

Reports to: Founder & CEO

Location: New York or Miami

Compensation: Competitive, commensurate with experience and scope