Digital Marketing Coordinator

Afform (Parallelle); New York (NY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical coverage

PTO

Sick leave

Job summary

AFFORM is seeking a Digital Marketing Coordinator to join our Revenue team, helping execute paid media campaigns across AFFORM and BagWorksNY. You’ll maintain performance data, handle day-to-day operations, and support wholesale and eCommerce activities as we grow into new markets and categories.

The role is ideal for a detail-oriented, analytical candidate eager to learn performance marketing, with a background in marketing or related field and internship experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; recent graduates encouraged.
• Strong Excel proficiency; comfortable building trackers, organizing data, and formatting information clearly.
• Previous internship experience in marketing, advertising, eCommerce, or a related field is preferred.
• Exposure to paid media platforms including Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager through coursework, an internship, or independent work is a plus.
• Familiarity with Shopify, even at a basic or internship level, is helpful.
• Basic familiarity with email marketing platforms such as Klaviyo or similar is a plus.
• Exposure to Triple Whale, Northbeam, or similar attribution tools is a bonus and something we are happy to train the right person on.
• A foundational understanding of performance marketing concepts such as ROAS, CTR, and conversion rate signals the right curiosity for this role, even if gained through coursework or self-directed learning.
• Exposure to inventory planning tools such as Inventory Planner by Sage or NetSuite Demand Planning is a plus.
• Familiarity with SEO and AEO concepts is a plus; experience with tools like Profound is a bonus.

Responsibilities

• Collect, organize, and maintain Excel-based performance trackers and reports to support campaign analysis and decision-making across both brands.
• Pull and format ad performance data from Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager on a regular cadence.
• Support reporting and data organization within Triple Whale to assist with performance analysis and attribution.
• Support revenue forecasting by assisting with data collection, organizing channel performance inputs, and maintaining the accuracy of the information that informs commercial decisions across DTC and wholesale.
• Assist with day-to-day paid media campaign tasks including asset coordination, scheduling, and trafficking across AFFORM and BagWorksNY.
• Help ensure creative assets are organized and ready ahead of campaign launches.
• Monitor basic campaign pacing and flag anything unusual to the team.
• Assist with updates to Shopify product listings, promotional setups, and on-site content.
• Support email marketing campaign setup, scheduling, and list organization.
• Help track key eCommerce metrics and surface trends to the team.
• Support SEO and AEO content updates and reporting as needed.
• Assist the Wholesale team with order follow-up, communication tracking, and trade show preparation.
• Manage and organize in-office samples to ensure proper tracking and availability.
• Support in-person events, pop-ups, and trade shows including booth setup and buyer engagement.
• Compile competitive research and market trend summaries to support both marketing and wholesale strategy.

Skills

Excel proficiency

Analytical mindset

Detail-oriented

Communication

Paid media platforms

Shopify familiarity

Email marketing tools

Data analysis

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Shopify

Klaviyo

Triple Whale

Northbeam

Sage Inventory Planner

NetSuite Demand Planning

Profound

Job description

At AFFORM, we believe organization is an art, one where function and form are never in competition, but in conversation. Formerly known as Parallelle, AFFORM recently entered an exciting new chapter as our brand continues to grow beyond where we began. Our new name is rooted in our design philosophy: A Functional Form, reflecting our belief that beauty and utility should always work together. Our story began with The Travellers, our patented and thoughtfully designed beauty bag created to bring order to everyday routines. What started with one innovative product has grown into a broader mission centered on intentional design, everyday functionality, and creating products that help people move through life with greater ease and confidence.

Founded by Annie Fan, whose 20 plus years of experience designing for leading beauty brands informs every product, AFFORM is now expanding into new product categories and new markets while staying true to the principles that have guided us from the beginning. As we enter this next phase of growth, we remain focused on thoughtful design, purposeful innovation, and helping our customers Arrive Organized!

Job Overview

We are seeking a Digital Marketing Coordinator to join our Revenue team at an exciting point in AFFORM’s growth. This is a role built for someone who is at the start of their career and ready to get their hands into the work across both AFFORM and BagWorksNY, our sister brand specializing in custom bags and accessories for the corporate gifting and promotional market. The Digital Marketing Coordinator will work closely with our Director of Revenue to support the execution of paid media campaigns, maintain performance data across both brands, and handle the day-to-day operational tasks that keep our marketing and eCommerce functions moving.

This role is ideal for someone who is analytically minded, thrives in a detail-oriented environment, and is eager to build real fluency in performance marketing, eCommerce operations, and wholesale support within a fast-moving, brand-driven company. A background in marketing, advertising, or a related field is preferred, along with relevant internship experience or early exposure to digital platforms. With AFFORM entering a new chapter, expanding into new categories and international markets, there is a lot happening across the business and even more ahead. This is an opportunity to grow alongside the brand at a meaningful stage in its evolution, where your contributions are visible and your development is genuine. The right person will come in hungry to learn, take ownership of their work, and build the kind of foundation that opens doors.

Key Responsibilities

• Collect, organize, and maintain Excel-based performance trackers and reports to support campaign analysis and decision-making across both brands
• Pull and format ad performance data from Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager on a regular cadence
• Support reporting and data organization within Triple Whale to assist with performance analysis and attribution
• Support revenue forecasting by assisting with data collection, organizing channel performance inputs, and maintaining the accuracy of the information that informs commercial decisions across DTC and wholesale.
• Assist with day-to-day paid media campaign tasks including asset coordination, scheduling, and trafficking across AFFORM and BagWorksNY
• Help ensure creative assets are organized and ready ahead of campaign launches
• Monitor basic campaign pacing and flag anything unusual to the team
• Assist with updates to Shopify product listings, promotional setups, and on-site content
• Support email marketing campaign setup, scheduling, and list organization
• Help track key eCommerce metrics and surface trends to the team
• Support SEO and AEO content updates and reporting as needed
• Assist the Wholesale team with order follow-up, communication tracking, and trade show preparation
• Manage and organize in-office samples to ensure proper tracking and availability
• Support in-person events, pop-ups, and trade shows including booth setup and buyer engagement
• Compile competitive research and market trend summaries to support both marketing and wholesale strategy

Experience and Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; recent graduates are encouraged to apply
• Strong Excel proficiency is required; you should be comfortable building trackers, organizing data, and formatting information clearly
• Previous internship experience in marketing, advertising, eCommerce, or a related field is preferred
• Exposure to paid media platforms including Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager through coursework, an internship, or independent work is a plus
• Familiarity with Shopify, even at a basic or internship level, is helpful
• Basic familiarity with email marketing platforms such as Klaviyo or similar is a plus
• Exposure to Triple Whale, Northbeam, or similar attribution tools is a bonus and something we are happy to train the right person on
• A foundational understanding of performance marketing concepts such as ROAS, CTR, and conversion rate signals the right curiosity for this role, even if gained through coursework or self-directed learning
• Exposure to inventory planning tools such as Inventory Planner by Sage or NetSuite Demand Planning is a plus
• Familiarity with SEO and AEO concepts is a plus; experience with tools like Profound is a bonus
• Tech-savvy and quick to learn new tools and platforms
• Detail-oriented and highly organized, with a strong sense of ownership
• Clear written and verbal communicator who works well across teams
• Comfortable in a fast-paced, evolving environment where no two days look exactly the same

What Success Looks Like in This Role:

• You make the team faster; the information leadership needs is organized, accurate, and ready before they have to ask for it
• Your data is clean and reliable; leadership can trust the numbers you hand them without double-checking
• You absorb new tools and platforms quickly and begin operating in them with increasing independence
• You take full ownership of your tasks and follow through without being chased
• You ask smart questions and do not need the same thing explained twice
• You are collaborative and easy to work with across teams
• Over time, you grow into a trusted partner who understands both the DTC and wholesale sides of the business and evolves alongside the brand as we continue to grow

Salary Disclosure and Benefits

AFFORM is committed to offering a competitive and equitable compensation package based on experience and qualifications. The salary range for this position is $65,000 to $75,000, with flexibility for the right candidate. We offer a comprehensive benefits package, including employer-sponsored medical coverage with a minimal employee contribution, PTO and Sick Leave, and additional perks aligned with company policies. Further details regarding our benefits package will be shared during the interview process.