Email Retention Specialist

Black Forest Supplements; Miami (FL); Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Black Forest Supplements, a Miami-based DTC brand, seeks a hands-on Email Retention Specialist. You will own Klaviyo flows, lifecycle programs, and weekly campaigns to drive revenue and repeat purchases. You will work with copy, design, and paid media, reporting on metrics and driving decisions with data.

You will manage deliverability, segmentation, and testing in a fast-paced environment, ensuring compliant, high-quality customer communications. Remote, full-time, reports to retention lead.

Qualifications

• 3+ years hands-on in email retention for a DTC e-commerce brand.
• Deep, hands-on Klaviyo. You build flows, segments, and campaigns.
• Track record of increasing revenue per recipient or repeat rate.
• Deliverability know-how: inbox placement, bounce handling, seed testing.
• Segmentation & data literacy: design segments and suppression logic.
• A/B testing discipline with concrete results.
• Strong copy judgment for retention messages and campaigns.
• Drive: unblock your own work and push initiatives forward.

Responsibilities

• Build, maintain and optimize every lifecycle flow in Klaviyo as live automations.
• Plan and ship the weekly email calendar with launches, value sends and promos.
• Own segmentation, suppression logic and list hygiene to target the right audience.
• Manage deliverability: inbox placement, bounce/spam, re-engagement and seed testing.
• Run A/B tests on subject lines, timing, cadence and offers; act on results.
• Write or direct copy and creative for flows and campaigns, on-brand and compliant.
• Deliver weekly revenue/readouts: revenue per recipient, repeat purchases, flows performance.
• Ensure CAN-SPAM compliance and accurate fundraising/claims.

Skills

Klaviyo expert

Lifecycle email

Deliverability know-how

Data-driven

A/B testing

Copywriting

Fluent English

Job description

Most of our customers’ second, third and tenth orders come from the inbox, not the ad. Your job is to run that, hands on the keyboard: the Klaviyo flows, the send calendar, the segments and the deliverability that turn a first order into a repeat one. You work alongside the retention lead who owns the program, and you are measured on revenue per recipient and repeat rate — on what ships and what it earns, not on a strategy deck.

Remote / Full-time / Reports to the Retention Manager / Klaviyo experience required / DTC e-commerce

The role

That is the flow estate (welcome, browse / cart / checkout abandonment, post-purchase, reorder, win-back, sunset and the subscription lifecycle), the email campaign calendar (launches, value and education sends, promos, product drops), and the segmentation, list health and deliverability underneath all of it. You build and ship in Klaviyo yourself; you do not brief an agency and wait.

Black Forest Supplements is a Miami direct-to-consumer supplement brand doing eight figures a year. Retention is where the margin is, and the program is already large — a live flow estate, a weekly campaign cadence, a subscription base, and a list in the six figures. You are the person at the keyboard who makes it earn more per send and keeps customers buying a second, third and tenth time.

This is a hands‑on individual‑contributor seat for someone who has done email retention for a real DTC brand before. You already know Klaviyo cold, you read the numbers to decide the next send, and you drive the work without being chased. You report to the retention lead and work closely with copy, design and paid media, and you deliver a weekly readout on the metrics that matter.

What you will run day to day

• The flow estate. Build, maintain and continuously optimise every lifecycle flow in Klaviyo — welcome, abandonment (browse / cart / checkout), post‑purchase, reorder, cross‑sell, win‑back, sunset and the subscription lifecycle — as live, revenue‑producing automations, not set‑and‑forget.
• The email campaign calendar. Plan and ship the weekly email calendar: launches, value / education sends, promos and product drops, timed with paid media and the product team.
• Segmentation & list health. Own segments, suppression logic and list hygiene — who gets which send, and who is held back — so the right people get the right message and the list stays clean.
• Deliverability. Own inbox placement: bounce and spam‑complaint management, re‑engagement and sunsetting, warm‑up, and seed / inbox‑placement testing. Keep us landing in the inbox, not Promotions or spam.
• Testing & optimisation. Run A/B tests on subject lines, creative, offers, timing and cadence, and read the data to decide the next send. Real tests with a called winner, not vibes.
• Copy & creative. Write or brief and direct the copy and creative for flows and campaigns, keeping everything on brand and compliant.
• Reporting. Deliver a weekly readout on revenue per recipient, repeat‑purchase rate, flow and campaign revenue, deliverability and subscription retention — real numbers, with what you are changing next.
• Compliance. Keep every send inside CAN‑SPAM and supplement‑claims rules, with careful, defensible claims.

What “rockstar” looks like — measured at 90 days and 6 months

• Revenue per recipient and total email revenue, against the targets set with the retention lead.
• Repeat‑purchase rate and customer lifetime value trending up.
• A healthier flow estate — more revenue from automations, fewer dead or leaking flows.
• Deliverability: inbox‑placement rate up, bounce and spam complaints down.
• Subscription retention / churn improving.
• Consistent, numbers‑first weekly reporting that shapes the next push.

What you bring

• 3+ years hands‑on in email / lifecycle retention for a DTC e‑commerce brand — doing the work, not just overseeing it.
• Deep, hands‑on Klaviyo. You build and optimise flows, segments and campaigns yourself — flow logic, conditional splits, dynamic content, deliverability settings. Not just approving an agency’s work.
• A track record of moving the number — revenue per recipient, repeat rate or email revenue you grew, with the figures to show it.
• Deliverability know‑how — inbox placement, bounce and spam management, re‑engagement / sunset, and seed testing.
• Segmentation & data literacy. You design segments and suppression logic and read performance data to decide what ships next.
• A/B testing discipline — you test properly and act on results.
• Strong copy judgement — you can write or sharply direct retention copy that converts and stays on brand.
• Drive. You unblock your own work and push it forward, instead of waiting on hand‑offs.
• Fluent English for US‑market copy.

Nice to have

• SMS lifecycle experience (Postscript, Attentive or Klaviyo SMS).
• Subscription / replenishment experience (Recharge, Loop, Skio or similar).
• Shopify fluency and comfort reading Shopify / revenue data directly.
• Experience with a six‑figure‑plus list and a high send volume.
• Supplements, health or CPG DTC background — a big plus, including comfort with careful health claims.