Head of Real Estate Social Media & Content Growth

SubCity Group; New Jersey; On-site; USD 90,000 - 130,000; Full time

Job summary

SubCity Group in Irvington, NJ is seeking a Head of Social Media & Content Marketing to lead our online presence for growing real estate brands. This in-office, full-time role focuses on planning, creating, filming, editing, and publishing engaging content across Instagram, TikTok, Facebook, YouTube, and LinkedIn to generate leads and enhance our employer brand.

You will manage content calendars, produce videos and graphics, write bilingual captions, and coordinate with leasing and marketing

Qualifications

• Must be fluent in English and Spanish.
• Experience managing business social media accounts.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube.
• Proficient in Canva, CapCut, Adobe Express or similar.
• Highly organized and self-motivated.
• Reliable transportation and ability to work in Irvington office.

Responsibilities

• Plan and manage social media content calendar.
• Film and edit short-form videos for social platforms.
• Create engaging graphics and promotional posts.
• Photograph apartments, agents, and events.
• Write captions in English and Spanish.
• Manage multiple social platforms and maintain brand consistency.
• Brainstorm campaigns and monitor trends.
• Track analytics and improve performance.
• Collaborate with leasing and marketing teams.
• Support employer branding to recruit agents.
• Cover property tours and behind‑the‑scenes content.

Skills

Bilingual English/Spanish

Social media management

Content creation

Video editing

Graphic design

Communication skills

Organization

Self-motivated

Reliability

Office in Irvington

Tools

Canva

CapCut

Adobe Express

Job description

SubCity Group in Irvington, NJ is seeking a Head of Social Media & Content Marketing to lead our online presence for growing real estate brands. This in-office, full-time role focuses on planning, creating, filming, editing, and publishing engaging content across Instagram, TikTok, Facebook, YouTube, and LinkedIn to generate leads and enhance our employer brand.

You will manage content calendars, produce videos and graphics, write bilingual captions, and coordinate with leasing and marketing