Head of Product Marketing & Growth

Remote; San Francisco (CA); Remote; USD 140,000 - 210,000; Full time

Job summary

Defuse Labs seeks a Head of Product Marketing & Growth (Lead) for near.com, focused on positioning, adoption, and go-to-market. You will shape how users understand and engage with the product across launches and lifecycle.

Collaborate with Product and Growth to optimize onboarding, messaging, and distribution, and support NEAR Intents with partner launches; you will influence product direction through market feedback while operating in a fast, remote, globally distributed team.

Qualifications

• 4–7 years of experience in product marketing or a closely related product role, ideally with fintech or crypto experience.
• Proven track record of end-to-end go-to-market for features or integrations.
• Strong understanding of crypto users and product teams; translate insights into product & messaging.
• Excellent written and verbal communication; turn technical concepts into clear narratives.
• Comfortable working in fast, ambiguous environments and building processes.
• Experience in remote, globally distributed teams.
• Solid understanding of crypto fundamentals (wallets, custody, swaps, cross-chain transfers).

Responsibilities

• Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption.
• Define target audiences, use cases, value proposition, and competitive positioning.
• Translate research and feedback into actionable product and UX recommendations.
• Improve acquisition, onboarding, activation, engagement, and retention by addressing adoption barriers.
• Lead go-to-market for new features and releases with strategy and metrics.
• Own product-facing communications and enablement: website messaging, onboarding, launch materials, FAQs, decks, education.
• Support NEAR Intents marketing with partner positioning, integrations, co-marketing, post-launch adoption.
• Build repeatable product marketing processes and playbooks to scale launches and experiments.

Skills

Product marketing

Go-to-market

User insights

Acquisition & retention

Launch strategy

Partner marketing

Remote collaboration

Job description

About Defuse Labs

Defuse Labs builds NEAR Intents, the universal transaction layer for the AI economy — intent-based infrastructure that enables people, agents, and applications to move value across chains and assets without bridges, fragmented liquidity, or manual routing.

At the center of our product ecosystem is near.com.

near.com is building a permissionless financial account: one place to hold, grow, invest, trade and use assets across blockchains, with privacy and control at its core. Our ambition is to make sophisticated financial capabilities feel like parts of one coherent product, increasingly accessible through conversation and trusted agents.

Our initial customers are comfortable with crypto and value their time, privacy and independence. They want access to what financial technology makes possible without having to manage its complexity.

We also build NEAR Intents, the universal transaction layer for the AI economy — intent-based infrastructure that enables people, agents, and applications to move value across chains and assets without bridges, fragmented liquidity, or manual routing. Instead of specifying a transaction path, users simply express what they want to achieve, and a competitive network of solvers fulfills the intent with competitive execution across available liquidity.

We operate in startup mode: high ownership, fast execution, and high standards. We’re a small, globally distributed team that moves quickly, takes initiative, and adapts as the product and market evolve.

About the Role

We’re hiring a Head of Product Marketing & Growth (Lead) with a primary focus on near.com — owning how the product is positioned, understood, launched, and adopted by users.

This is a foundational, highly product-oriented role responsible for how near.com is understood, brought to market, and adopted by users. You’ll develop a deep understanding of our users and market, define the product’s positioning, target audiences and core use cases, and own go-to-market across launches and the broader product lifecycle.

You’ll work closely with Product and Growth to turn that understanding into adoption — shaping onboarding, messaging, distribution and product education, and identifying the barriers that prevent users from discovering value and coming back. You’ll combine qualitative customer insight with product data to understand what resonates, where users drop off, and what could improve acquisition, activation, engagement and retention.

This is not a role that simply markets what Product has already built. You’ll bring the market and user perspective into product decisions, helping us determine who we are building for, which use cases matter most, how the product should evolve, and how we take it to market.

You’ll also support product marketing for NEAR Intents, particularly around partner positioning, integrations, and launches with CEXs, wallets, fintech platforms, and other distribution partners.

You’ll be particularly effective in this role if you’ve worked and grown the consumer product organization at a CEX, fintech company, neo-banks, wallet, trading platform, payments product, or another digital-asset business. You understand how users discover and evaluate financial or crypto products, what creates trust and friction, and how product experience, positioning, onboarding and distribution work together to drive adoption.

Key Responsibilities

• Own end-to-end product marketing for near.com — positioning, messaging, go-to-market, launches, and adoption.

• Define and continuously refine target audiences, core use cases, value proposition, and competitive positioning based on user, product, and market insights.

• Act as the voice of the user, translating research, feedback, and behavioral data into actionable Product and UX recommendations.

• Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention, identifying and addressing key adoption barriers.

• Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics.

• Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education.

• Support NEAR Intents product marketing and partner launches, working with BD on positioning, partner materials, co-marketing, and post-launch adoption.

• Build repeatable product marketing processes and playbooks that make launches, experimentation, and adoption initiatives more scalable.

Requirements

• 4–7 years of experience in product marketing or a closely related product role, ideally with meaningful experience at a centralized exchange, fintech company, crypto wallet, or another trading, payments, or digital-asset product.

• A proven track record of owning go-to-market for product features or integrations end-to‑end — from positioning and launch through to adoption and performance tracking, not just creative execution.

• Strong understanding of exchange, wallet, or fintech users and product teams — you understand how they evaluate infrastructure, what creates friction or drives adoption, and how to translate those insights into better product and messaging decisions.

• Excellent written and verbal communication skills, with the ability to turn technical or ambiguous concepts into clear, compelling narratives for both partner teams and end users.

• Comfortable operating with ambiguity in a fast‑moving, resource‑lean environment — able to build processes as needed rather than relying on established structures.

• Experience working effectively in remote, globally distributed teams.

• A solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross‑chain transfers. Deep protocol-level expertise isn’t required, but you should be comfortable working closely with technical and engineering teams.