Growth-Driven Product Marketing Lead

Remote; San Francisco (CA); Remote; USD 140,000 - 210,000; Full time

Job summary

Defuse Labs seeks a Head of Product Marketing & Growth (Lead) for near.com, focused on positioning, adoption, and go-to-market. You will shape how users understand and engage with the product across launches and lifecycle.

Collaborate with Product and Growth to optimize onboarding, messaging, and distribution, and support NEAR Intents with partner launches; you will influence product direction through market feedback while operating in a fast, remote, globally distributed team.

Qualifications

• 4–7 years of experience in product marketing or a closely related product role, ideally with fintech or crypto experience.
• Proven track record of end-to-end go-to-market for features or integrations.
• Strong understanding of crypto users and product teams; translate insights into product & messaging.
• Excellent written and verbal communication; turn technical concepts into clear narratives.
• Comfortable working in fast, ambiguous environments and building processes.
• Experience in remote, globally distributed teams.
• Solid understanding of crypto fundamentals (wallets, custody, swaps, cross-chain transfers).

Responsibilities

• Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption.
• Define target audiences, use cases, value proposition, and competitive positioning.
• Translate research and feedback into actionable product and UX recommendations.
• Improve acquisition, onboarding, activation, engagement, and retention by addressing adoption barriers.
• Lead go-to-market for new features and releases with strategy and metrics.
• Own product-facing communications and enablement: website messaging, onboarding, launch materials, FAQs, decks, education.
• Support NEAR Intents marketing with partner positioning, integrations, co-marketing, post-launch adoption.
• Build repeatable product marketing processes and playbooks to scale launches and experiments.

Skills

Product marketing

Go-to-market

User insights

Acquisition & retention

Launch strategy

Partner marketing

Remote collaboration

Job description

Defuse Labs seeks a Head of Product Marketing & Growth (Lead) for near.com, focused on positioning, adoption, and go-to-market. You will shape how users understand and engage with the product across launches and lifecycle.

Collaborate with Product and Growth to optimize onboarding, messaging, and distribution, and support NEAR Intents with partner launches; you will influence product direction through market feedback while operating in a fast, remote, globally distributed team.