Head of Product Marketing

Vendoroo; United States; Remote; USD 130,000 - 200,000; Full time

Job summary

Vendoroo is seeking a Senior Product Marketing Manager to lead go-to-market strategies for their innovative AI solutions. This role involves crafting compelling messaging, collaborating across teams, and driving content initiatives to enhance market presence. A strong background in B2B SaaS and product marketing is essential.

Qualifications

• 5+ years of experience in product marketing, ideally within B2B SaaS.
• Ability to translate customer workflows into benefit-driven messaging.
• Experience in marketing AI-based solutions.

Responsibilities

• Define, evolve, and communicate Vendoroo's market positioning.
• Develop high-impact content such as case studies and webinars.
• Enable sales teams with effective marketing tools and collateral.

Skills

Product Marketing

B2B SaaS

Storytelling

Brand Positioning

Content Strategy

Education

Bachelor's Degree

Job description

Location:Remote/Hybrid with a preference for Austin, San Francisco, or Toronto.

About Vendoroo

Vendoroo is reimagining how we manage properties.

Unlike traditional AI tools, Vendoroo is not a tool. It's a hire. Each Roo is a role-based, pretrained, and client-trainable AI teammate—capable of managing operations tasks with the precision, memory, and 24/7 availability that traditional teams can’t sustain.

Roo exists to leapfrog SaaS-era tooling with something more powerful: a trainable, humanoid AI workforce—purpose-built for the physical world. These aren’t bots or dashboards. They’re digital hires—pretrained on 5–7 years of domain knowledge and custom-trained on your company’s tone, playbooks, and escalation logic.

About the Role

We’re looking for a Senior Product Marketing Manager to lead our go-to-market strategy, messaging, and product storytelling. You’ll shape how we communicate the power of Vendoroo to the market.

You’ll work closely with product, sales, customer success, and leadership to deeply understand our customers’ needs and translate them into campaigns, content, and enablement that drive growth.

We're looking for A players. You must be obsessed as a builder not just a strategist. If you're sick of working with B players and want to be around high achieving founders this is the place for you. We are the largest pool of exfounders that this industry has ever seen.

Our team is small relative to our impact. Were self proclaimed underdogs with tiny egos, big bets, and even bigger ownership. Real estate is one of the largest sectors that will be disrupted by AI and we're pioneering that movement.

Key Responsibilities & Outcomes

1. Define & Evolve Our Market Positioning

● Craft differentiated messaging that positions Vendoroo as the go-to solution for AI-powered maintenance coordination in property management.

● Tailor positioning to different personas—including regional property managers, maintenance leads, and portfolio executives.

● Own go-to-market planning and execution for new product features and updates.

● Partner with Product and Sales to ensure launches land with clarity and urgency in the market.

3. Build a High-Impact Content Engine

● Develop case studies, one-pagers, landing pages, webinars, and blog posts that clearly communicate the value of Vendoroo’s platform.

● Create sales and partner enablement materials that help close deals faster and expand usage among existing customers.

4. Enable Sales to Accelerate Revenue Growth

● Partner closely with Sales leadership to understand the full sales cycle, including objections, persona-specific challenges, and deal dynamics.

● Develop and maintain high-impact collateral—like ROI calculators, battlecards, objection-handling scripts, persona guides, and competitive positioning materials.

● Identify friction points in the sales process and proactively build tools, messaging, and content to increase conversion and shorten deal cycles.

● Stay deeply connected to our users and buyers to understand their pain points, workflows, and buying triggers.

● Monitor competitors and industry trends to sharpen differentiation and anticipate market shifts.

6. Collaborate Across Teams to Drive Adoption

● Work closely with Sales, Customer Success, and Product to align messaging, surface customer feedback, and identify new growth opportunities.

● Track campaign performance and funnel impact, iterating based on data-driven insights.

Who You Are

You have 5+ years of experience in product marketing, ideally within B2B SaaS and with exposure to vertical software or operations-focused platforms. You’re equal parts storyteller, strategist, and doer—with a sharp sense for what moves the needle in go-to-market.

Your Superpowers

• Deep experience in positioning and launching B2B products, especially those with operational use cases and non-technical users.
• You excel at understanding customer workflows and translating them into clear, benefit-driven messaging.
• You’re comfortable marketing AI-based solutions and understand how to explain their value in real-world operational terms.
• You know how to support Sales with effective tools, from pitch decks to competitive battlecards to objection-handling guides.
• You can write compelling copy, collaborate with designers, and drive content strategy with creativity and consistency.
• You thrive in cross-functional teams and bring a structured, outcomes-oriented approach to marketing work.
• You measure what matters, iterate quickly, and use data to validate what’s working and what’s not.

• We work in bets not in KPls. If you're ready to make bets, this is the place for you!

• We don't negotiate on A talent. We believe that value = leverage. We are not afraid of giving leverage for the right talent.

• We don't really care about your prior compensation. We solely will evaluate you based on our conversations and your time to value. The more value the more the compensation.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

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