Head of PR & Brand Strategy

City of Liberty, MO; Liberty (MO); On-site; USD 65,000 - 95,000; Full time

Job summary

The City of Liberty, MO is seeking a PR & Communications Manager to lead the PR & Communications team and help tell the City’s story. You will oversee brand, messaging, marketing and public engagement while guiding department operations with a creative, strategic and hands-on approach.

You’ll coordinate with departments, focus on community outreach, and manage content across publications, websites and social channels to support City goals and programs.

Qualifications

• 3-5 years of experience in journalism, public relations, business communications or a related field.
• Bachelor's degree in journalism, marketing, public relations, business communications or a related field.
• Experience with marketing, public relations, brand management and social media strategy.
• Strong written and verbal communication skills.
• Experience with project management and/or special event planning.
• Ability to supervise, mentor and develop employees and volunteers.
• Proficiency with Microsoft Office and Adobe Creative Suite, including Photoshop, Illustrator and InDesign.

Responsibilities

• Lead and supervise the PR & Communications team and department operations.
• Develop and execute brand, marketing and social media strategies that support City goals.
• Write, edit and oversee content for publications, websites, social media and marketing materials.
• Support media relations, including press releases, media advisories and media inquiries.
• Help guide the City's communications during crises and public issues.
• Oversee content calendars and collaborate with writers, designers and team members on campaigns and publications.
• Partner with City departments and community organizations on marketing, outreach and public engagement.
• Help promote City programs, services, tourism and special events.
• Monitor brand mentions and audience engagement and build community partnerships.
• Prepare presentations, reports and communications for City leadership, committees and community groups.
• Stay current on industry trends and bring new ideas and innovation to the team.

Skills

Journalism

Public relations

Brand management

Social media strategy

Written communication

Verbal communication

Project management

Team development

Education

Bachelor's degree

Tools

Microsoft Office

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Job description

The City of Liberty, MO is seeking a PR & Communications Manager to lead the PR & Communications team and help tell the City’s story. You will oversee brand, messaging, marketing and public engagement while guiding department operations with a creative, strategic and hands-on approach.

You’ll coordinate with departments, focus on community outreach, and manage content across publications, websites and social channels to support City goals and programs.