Head of PPC

FutureMedia; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

FutureMedia is a global product portfolio company building practical digital products used by millions worldwide. This role owns and scales our paid acquisition strategy across multiple channels and products, combining strategic leadership with hands-on performance marketing.

You will manage multi-million-dollar campaigns across Google Ads, Bing, Taboola, and Quora, optimize CAC, ROAS, LTV, and ROI, and collaborate with product, design, analytics, and leadership to improve funnel performance.

Qualifications

• 8+ years in performance or growth marketing roles.
• Experience managing large-scale paid budgets (minimum $1M).
• Strong experience with the US market and subscription-based or B2C products.
• Analytical with comfort working with large data sets, attribution, and funnel analytics.
• Hands-on expertise across major paid channels and marketing platforms.
• Proficiency in Excel or Google Sheets and SQL.

Responsibilities

• Own and execute the user acquisition strategy across Paid Search and emerging channels.
• Manage and optimize multi-million-dollar marketing budgets for scalable growth.
• Launch, analyze, and optimize campaigns across platforms such as Google Ads, Bing, Taboola, and Quora.
• Identify and test new acquisition channels, audiences, and growth opportunities.
• Monitor KPIs like CAC, CPL, CPA, ROAS, ROMI, LTV, and ROI, and build forecasting models.
• Collaborate with product, design, analytics, and leadership to improve funnel performance.

Tools

SQL

Excel

Google Sheets

Job description

About the role

FutureMedia is a global product portfolio company building practical digital products used by millions worldwide. This role owns and scales our paid acquisition strategy across multiple channels and products, combining strategic leadership with hands‑on performance marketing.

What you’ll do

• Own and execute the user acquisition strategy across Paid Search and emerging channels
• Manage and optimize multi-million-dollar marketing budgets for scalable growth
• Launch, analyze, and optimize campaigns across platforms such as Google Ads, Bing, Taboola, and Quora
• Identify and test new acquisition channels, audiences, and growth opportunities
• Monitor KPIs like CAC, CPL, CPA, ROAS, ROMI, LTV, and ROI, and build forecasting models
• Collaborate with product, design, analytics, and leadership to improve funnel performance

What they’re looking for

• 8+ years in performance or growth marketing roles
• Proven track record managing large-scale paid budgets (minimum $1M)
• Strong experience with the US market and subscription-based or B2C products
• Analytical with comfort working with large data sets, attribution, and funnel analytics
• Hands‑on expertise across major paid channels and marketing platforms
• Proficiency in Excel or Google Sheets and SQL, data-driven decision making

For applicants in Nigeria

• Eligibility: Listing states worldwide; eligibility is worldwide
• Timezone expectations: The listing mentions US-market focus but does not specify a timezone requirement. Confirm during interview
• Contract type: Not specified; please confirm during interview
• Pay currency/range: Not specified; please confirm during interview
• Visa/work-authorization: Not specified; please confirm during interview