Head of Personal Training & Growth

Lakeshore Sport & Fitness; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

Lakeshore Sport & Fitness is seeking an experienced fitness leader to build and grow our Personal Training division across clubs. You will lead coaches, develop innovative programming, and deliver an outstanding member experience while driving revenue growth.

This role requires entrepreneurial drive, hands‑on leadership, and the ability to scale initiatives across multiple locations, partnering with other departments to create integrated, category‑leading programs.

Qualifications

• 7+ years of leadership experience in personal training, fitness management, or health club operations.
• Proven success growing PT revenue and building high‑performing teams.
• Experience hiring, developing, and mentoring personal trainers.

Responsibilities

• Lead and grow a high‑performing Personal Training department with a focus on member results and business growth.
• Recruit, hire, onboard, mentor, and retain exceptional personal trainers.
• Build systems that help new trainers quickly develop successful books of business.
• Coach trainers in sales, client retention, programming, communication, and career development.
• Develop and execute strategies to increase PT participation, revenue, and member engagement.
• Create innovative programming including transformation challenges and wellness initiatives.
• Design and grow small group training programs that deliver results and expand revenue.
• Identify trends and bring fresh ideas to keep clubs innovative and relevant.
• Collaborate with leaders across clubs to share best practices and scale programs.
• Partner with membership, aquatics, group fitness, and other departments for integrated experiences.
• Analyze department performance using key metrics and improve profitability and satisfaction.
• Help shape long‑term vision for fitness programming across the organization.

Skills

Leadership

People development

Recruitment & onboarding

Sales strategy

Client retention

Entrepreneurial mindset

Executive communication

Cross‑club collaboration

Education

Bachelor's degree in Exercise Science

Bachelor's degree in Kinesiology

Bachelor's degree in Business

Current nationally recognized personal training certification

Job description

Lakeshore Sport & Fitness is seeking an experienced fitness leader to build and grow our Personal Training division across clubs. You will lead coaches, develop innovative programming, and deliver an outstanding member experience while driving revenue growth.

This role requires entrepreneurial drive, hands‑on leadership, and the ability to scale initiatives across multiple locations, partnering with other departments to create integrated, category‑leading programs.