Head of Performance Marketing London

Blockchain Ventures; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a motivated Performance Marketing Manager to lead their digital advertising efforts. In this dynamic role, you will take charge of scaling performance marketing campaigns, managing budgets, and optimizing for maximum return on ad spend. Collaborating with analysts and design teams, you'll create compelling ad content and leverage analytics tools to drive results. This is a fantastic opportunity to grow your career within a rapidly expanding global technology firm in the exciting crypto space, where your contributions will shape the future of digital finance.

Benefits

Unlimited vacation policy

Crypto bonuses

Performance-based bonuses

Apple equipment provided

Awesome office locations

Hybrid working options

Qualifications

• 5+ years in performance marketing, managing and optimizing campaigns.
• Strong understanding of digital channels and analytics tools.

Responsibilities

• Plan and manage paid advertising campaigns across digital channels.
• Analyze performance data and optimize for maximum ROI.

Skills

Performance Marketing

Digital Marketing Channels

Analytics Skills

Keyword Research

A/B Testing

Understanding of ROAS and CAC

Passion for Crypto

Tools

Google Analytics

Appsflyer

Job description

Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.

We are seeking a motivated and analytical Performance Marketing Manager to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

WHAT YOU WILL DO

• Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead.
• Manage campaign budgets effectively and optimize spend for maximum ROI.
• Work with our Marketing Analysts to conduct thorough keyword research.
• Create compelling ad copy and assets, working with our in-house Design Team and external partners.
• Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization.
• A/B test different ad variations and landing pages to optimize campaign performance.
• Generate reports to track campaign progress and communicate results.

WHAT YOU WILL NEED

• 5 years of experience in performance marketing, either agency or client-side.
• Strong understanding of digital marketing channels (SEM, paid social, display advertising, etc.).
• Proven ability to manage and optimize paid advertising campaigns.
• Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer).
• A business mindset, you’re focused on ROAS and CAC.
• Passion for crypto (preferred).

COMPENSATION & PERKS

• Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
• Unlimited vacation policy; work hard and take time when you need it.
• Crypto bonuses.
• Performance-based bonuses paid in cash.
• Apple equipment provided by the company.
• Awesome office locations and hybrid working options.

APPLICATION

• Favorite GIF.
• LinkedIn profile.
• Link to Github, StackOverflow, personal website and/or blog (if applicable).

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship.

You may contact our Data Protection Officer by email at [e-mail]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.

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